The Lost Art of Fundraising and Development with Martin Leifeld | Changing Higher Ed 002

Fundraising is an art form, and Martin Leifeld has become a master artist.  Not only has he perfected the art form, he has raised it to new levels through old-school methods that include building relationships, understanding the donors' priorities, and mastering the ask.  Martin has raised over $500 million for education institutions and nonprofits, and in this podcast, he give us a tutorial on the lost art of development.  Some of the key areas covered include the psychology of development and how to build lasting relationships, how the best university presidents work with their development officers, and how the world of fundraising has changed and what it will look like going forward.