The Mad Genius of Spirits Marketing Steven Grasse | Bartender at Large ep. 326

This week we are joined by spirits marketing guru Steven Grasse, Founder and CEO of Tamworth Distilling in New Hampshire to discuss his new book, Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience. For those that don't know, Grasse is the creator of some of the biggest brands in the world, such as Sailor Jerry Rum and Hendrick's Gin, so tune in as he shares his secrets as to how he is able to build such successful brands.  Diageo Bar Academy:https://www.diageobaracademy.com/en_us/?utm_source=dba-afl-17&utm_medium=social&utm_campaign=Affiliate_Tracker&utm_content=dba-afl-17&affiliate=dba-afl-17 _____________________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge WATCH OUR VIDEOS ON YOUTUBE: https://www.youtube.com/bartenderatlarge FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge FOLLOW US ON TWITTER: Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge BUY OUR MERCH: https://moverandshakerco.com/collections/bartenderatlarge