The Magic Behind MusicMaster - JOE KNAPP, Founder & President

In this bonus episode, Musicmaster Scheduling Founder & President JOE KNAPP returns to share what prompted him to focus his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He shares some of the initial objections to using a software program inside a radio station ─ and how some radio people still exhibit those prehistoric concerns. He outlines the initial priorities in a pre-Windows computing world, and how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. Joe also shares some of the ‘secret sauce’ that has made MusicMaster the world's leading music software, including a focus on superior station support and the ongoing training they are noted for.

What this episode covers

Musicmaster Scheduling Founder & President JOE KNAPP returns to share why he focused his programming, music, and engineering chops on a futuristic approach to scheduling music with (…gasp!) a computer. He outlines how Musicmaster has evolved to multi-faceted, the any-platform/any-device resource it has become. He outlines how Musicmaster has evolved into a World Leading multi-faceted, the any-platform/any-device resource, and shares their focus on station training and superior support.

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This episode was published on December 31, 2020.

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