⁠⁠The Magic Lever: How to make your business’ marketing more effective

Plenty of businesses treat marketing as a cure-all, but marketing doesn't fix problems, it amplifies what’s already there. Elliot and Eliška question why so many founders and marketers jump straight to tactics without diagnosing the actual problem first.They unpack the difference between strategy and tactics, and share their "Island A to Island B" Secret Sauce to help chart a course for your business.If you've ever thought that "more social content" or "an AI strategy" is going to solve all your business problems, this one's for you.If you enjoyed this episode, please leave us a review and share with a friend or colleague.Get in touch if you have any marketing & branding questions or topics you would like us to talk about - we would love to hear from you!Subscribe and Follow for more branding and marketing Secret Sauce 🌶️🔗 Links“C’mon do something...” memeTactics without strategy is dumbing down our discipline - Mark Riston✉️ Get in touchElliot - Bon Creative | https://bon-creative.co.uk/Eliška - Light Sauce Studio | https://www.lightsauce.studio/LinkedInElliot | Bon CreativeEliška | Light Sauce StudioInstagramEliška | @eliskahskBon Sauce Podcast is a Hidden Duck Studio production 𓅭https://www.hiddenduck.studio/ Hosted on Acast. See acast.com/privacy for more information.