The Making - Episode 1

How do you make work that doesn't just sell, but stays?That was the question. This is where we start finding the answer.In this episode, I sat with a book written by two people who have spent decades inside the African marketing industry, not studying it from the outside, but building it. Prof. Robert Ebo Hinson and Joel Nettey put 150 rules on paper, so the next generation doesn't have to figure it all out from scratch.And here is what those rules are really saying.African marketing doesn't need to borrow frameworks from markets that look nothing like ours. The landscape, the culture, the trust dynamics are different here. And the executives who understand that are the ones making work that lasts.This is Episode 1 of The Making - a series where I go through Rules for the Marketing Communications Executive, rule by rule, and show you what they look like in the real world.This is the beginning of a new dawn.📖Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel NetteyCall - 0591343421Chapters0:00 inttro1:03 Why Ghana Finally Has Its Own Marketing Bible2:41 The Story Behind the Book5:36 Rule 1: Read the Room Before You Brief It10:18 Rule 2: You Are an Architect, Not a Decorator18:17 Rule 3: Communication Doesn't Just Report Value — It Creates It25:22 Rule 9: Your Work Shapes Culture. Are You Doing It Deliberately?MAD Conversations - Marketing. Advertising. Digital. Design. Ghana’s commercial creativity — documented.Enjoyed this episode? Leave a review on Spotify — it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-ad  Follow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversation Listen on:Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co