EPISODE · Jun 10, 2026 · 37 MIN
The Making - Episode 2
from MAD Conversations · host The Adverbe
The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything.In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson and Joel Nettey: Markets, Consumers and Segmentation.If you build briefs, plan media, or read dashboards for a living, this one will make you pause.📖Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey - 0591343421Watch Episode 1 on Part One, The Campaign Mindset, first if you missed it.Subscribe for the rest of the series.MAD Conversations - Marketing. Advertising. Digital. Design. Ghana’s commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku:LinkedIn: /samuel-ad Follow MAD Conversations:Instagram: /mad.conversations_Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversation Listen on:Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-co
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The consumer in your brief is not a real person. They are a clean funnel on a slide. Awareness, consideration, preference, purchase. But that is not how anyone in Accra actually buys anything. In Episode 2 of The Making, Abeiku takes on Parts Two and Three of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson and Joel Nettey: Markets, Consumers and Segmentation. If you build briefs, plan media, or read dashboards for a living, this one will make you pause. 📖Get the ...
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The Making - Episode 2
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