The Making - Episode 4

You can change your logo, your name, your colours, and still keep every reason people stopped buying from you.In Episode 4 of The Making, Abeiku takes on Part Five of Rules for the Marketing Communication Executive by Prof. Robert Ebo Hinson & Joel Nettey: Branding Strategy, Positioning and Identity Systems.If you've ever sat in a meeting where "rebrand" was pitched as the fix for a service problem, this one will sting a little.Get the book: Rules for the Marketing Communications Executive by Prof. Robert Ebo Hinson & Joel Nettey - 0591343421Watch Episode 3 first if you missed it.Subscribe for the rest of the series.MAD Conversations - Marketing. Advertising. Digital. Design. Ghana's commercial creativity - documented.Enjoyed this episode? Leave a review on Spotify - it helps more people find the show.Connect with Abeiku: LinkedIn: /samuel-adFollow MAD Conversations: Instagram: /mad.conversations_ Facebook: /14zri1aebddTikTok: /mad.conversations X: https://x.com/MADConversationListen on: Apple Podcasts: https://podcasts.apple.com/gh/podcast Spotify: https://open.spotify.com/show/1M5ojvM Website: https://adverbemedia.com/shows/mad-coChapters00:00 Intro 01:23 Rule 41 08:25 Why Rebrands Don't Fix Broken Experiences 09:43 Rule 43 14:28 The Negotiation Consumers Always Win 18:22 Rule 49 21:29 Conglomerates vs. Dilution 23:15 The Cost of Trying to Be Everything 26:04 Rule 50 28:22 Twitter vs. X 31:10 Recap