The Man Who Created P90X Is Reinventing Home Fitness Again | Carl Daikeler, CEO of BODi

Carl's been in the fitness game for 28 years and honestly the story is wild.It started with a simple idea — what if you could just work your abs for 8 minutes a day? That video sold 2 million copies. Then came P90X, which kind of broke the internet before the internet was really a thing. Then Shakeology — a superfood shake he's personally had every single day for 18 years — that's quietly done a billion servings in sales and is just now hitting retail shelves for the first time ever.We got into all of it. The pivot from Beachbody to BODi and why the name change actually means something. Why he's not chasing peptides or cutting edge biohacking — he's focused on helping people hit the fundamentals without blowing up their daily routine. Dead Butt Syndrome (yes, that's real). HYROX-level intensity from your living room. 160+ programs built for every type of person whether you've got 10 minutes or an hour.His whole thing is this — instead of trying to be the best, figure out who's not being served and solve their problem differently. There are 185 million people who are overweight and a wearable tracking their biometrics isn't their answer. Getting 10 minutes of movement in a day is.One of my favorite conversations we've had on Playbook. Carl's been building this thing longer than most people have been working out and he's still got his biggest idea ahead of him.