The Man Who Created Sailor Jerry & Hendrick's Gin: Steven Grasse | ep. 269

This week we are joined by spirits marketing guru Steven Grasse, Founder and CEO of Tamworth Distilling in New Hampshire. Grasse is the creator of some of the biggest brands in the world, such as Sailor Jerry Rum and Hendrick's Gin. Years later he runs a team of 75 people and still lists iconic brands such as Guinness Beer, E&J Gallo and Miller High Life as clients. In many ways, he changed the spirits industry forever with his creativity and business acumen. So tune in this week and hear his story from the very beginning all the way to where he is today. Diageo Bar Academy: https://bit.ly/319a5AA _______________________________ Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you.  SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge   FOLLOW US ON INSTAGRAM: Erick Castro: www.instagram.com/HungryBartender Bartender at Large: www.instagram.com/BartenderAtLarge  FOLLOW US ON TWITTER:   Erick Castro: www.twitter.com/HungryBartender Bartender at Large: www.twitter.com/BartendAtLarge BUY OUR MERCH: https://moverandshakerco.com/collections/bartenderatlarge