The Marginal ROAS Blind Spot That Kills Scale

Most marketers optimise for average ROAS — and that's exactly why their campaigns hit a wall. Lucas and Luna unpack the difference between average and marginal return on ad spend, using a real DTC brand that saw average ROAS of 3.0 but marginal ROAS of just 1.2 on its top-performing Facebook campaign. They explain why marginal ROAS is the number that actually determines scale, how to measure it without a data science team, and the one metric every ad platform hides from your dashboard. If you've ever wondered why more spend doesn't always mean more profit, this episode is for you. #MarginalROAS #AverageROAS #DiminishingReturns #PerformanceMarketing #FacebookAds #GoogleAds #DTC #Ecommerce #AdSpend #Scale #IncrementalROAS #Attribution #MarketingAnalytics #PaidAds #ROAS #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo