The Marketing Exercise You Need This Week to Land Your Next Referral

Welcome to the first Monday Marketing Tip of the series. If you've ever asked "how do I get residents" or "how do I get good staff," Tiffany's got a reframe for you: both of those questions are really the same question. They're both marketing.In this episode, Tiffany breaks down the four audiences every senior living owner and operator is marketing to, whether they realize it or not: future staff, caregiving families, future residents, and referral sources. She walks through a real story about an executive director who turned holiday gestures into a culture staff didn't want to leave, and gives you a simple four-column exercise to run this week to define exactly why someone should choose you.What you'll learn:Why hiring and occupancy are both marketing problems, not separate departmentsHow to identify your differentiating factor for four distinct audiencesA real example of culture-building that cost almost nothing and meant everythingThe three-part messaging framework: why, execution, and what it means to themThis week's homework: the four-column exercise you can start todayTry this week: Grab a sheet of paper. Four columns: future staff, caregiving families, future residents, referral sources. List three to five reasons someone should choose you in each column, then craft your messaging around why, what you do, and what it means to them.If you want to go deeper on building out your marketing and sales process, Tiffany's Occupancy Growth Village is open for a free seven-day preview, with founder-rate access while it lasts.Take what you need, share what helps, and come back for more.Send questions for Ask Me Anything episodes!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.