Start With Occupancy

Ep. 37 There is another side of assisted living ownership that people do not always talk about when they are teaching you how to be licensed. Or, does not always make it into the sales pitch, the Facebook group conversation, or the “start your own assisted living” checklist.This episode is about that side.And, if you are going to own, operate, sell, or serve inside assisted living, you need to understand the weight and the beauty of what you are stepping into.You deserve an honest conversation about what it really takes.Listen if you are:Thinking about opening an assisted living homeNewly licensed and trying to figure out what comes nextAlready open and realizing ownership feels heavier than you expectedWorking inside a senior living communityLeading a team and trying to build stronger systemsIn sales and wanting to better understand the care promise behind the visitSerious about serving aging adults well, not just making moneyREMINDER:Licensing opens the door. Leadership keeps the promise. Occupancy creates the revenue to keep the doors open.And dignity and integrity should always guide the way you do the work.RESOURCES:If you have not listened to the 21-Day All Things Senior Living Sales series yet, go back and start there. That series gives you the marketing, sales, and move-in foundation you need to start building your occupancy engine.The companion workbook for the 21-day series will include worksheets, checklists, guides, AI prompts, and practical tools to help you apply what you learned.And if you are ready for deeper marketing training, the Momentum Marketing Bootcamp begins June 10th. This 10-week bootcamp is designed to help you clarify your market position & message, strengthen referral strategy, and create a clearer path to getting residents without guessing your way through it.Take what you need. Share what helps. Come back for more. 🎧YOU WANT MORE?Subscribe to Start With Occupancy for honest conversations, practical strategy, and real-world guidance to help you inspire change, impact lives, and improve outcomes for aging adults, their families, and the teams who serve them.What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

You Learned It. Now Here's How to Actually Implement It — Week by Week.The final episode in the twenty-one days series. If you've been with me since Day 1, first let me say thank you. But maybe you're sitting there right now thinking:"Okay Tiffany...now what?"Because by now you've learned about many things in your business that suddenly feel like they all need attention. And if you're have a small community, you're probably wondering how one person is supposed to do all of it.The answer? You're not...At least not all at once.In this final episode of the series, I'm giving you the roadmap I wish more owners had from the beginning. Not another strategy. Not another checklist. But a practical 90-day plan that helps you prioritize what matters most first.If you are wondering how to secure your next move-in, this episode is for you.What's Next?I'm gearing up for two exciting opportunities to help you continue building momentum: Momentum Marketing Bootcamp - June 10thA 10-week implementation-focused program designed to help you attract more inquiries, build referral relationships, strengthen your messaging, and create a marketing plan that actually drives move-ins.Compass Rose XL - July 9thA 12-month coaching and implementation program for new owners and communities under 50% occupancy who want deeper support, accountability, and long-term growth.Learn more:www.startwithoccupancy.com/programsIf this 21-day series helped you, would you do me a favor?  Share it with another owner.  Also, please subscribe to the podcast so you don't miss what's coming next.And if you've been listening quietly from the sidelines, leave a review. It helps more owners discover the show and ultimately helps more aging adults receive better care.Take what you need. Share what helps. Come back for more. 🎧Until next time...Let's continue to inspire change, impact lives, and improve outcomes.What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

When you finally hit 100% occupancy, it feels like the finish line. But, it isn’t.Because in senior living, turnover is inevitable. Residents move. Care needs change. Families relocate. Life happens.And if your occupancy strategy begins only after a room opens, then you’re already behind.In this episode, I share the story of one of the most driven sales managers I ever worked with...someone who hit 100% occupancy in an emerging competitive market…and then asked the question most never think to ask:“Now what?”  The answer?Build a pipeline so strong you have no lost revenue days.  Yes, that means creating a waitlist, nurturing future families, and staying top of mind long before they’re ready to move. Because occupancy is not a destination. It’s a process.In this episode, I walk you through how to stop scrambling every time a resident moves out and start building a sustainable occupancy engine instead.Inside this episode:✔ Why full communities should NEVER stop marketing✔ How to identify families who aren’t ready yet, but will be✔ How to create a waitlist families actually want to join✔ Ways to keep future residents engaged while they wait✔ How to fill rooms faster when availability opensIf you’ve ever panicked after a move-out…This episode is for you!FREE RESOURCE: COMING SOON: 20 Creative Ways To Follow Up Want first access? Email: [email protected] line: WAITLISTWhat's Next? Day 21: From Overwhelmed to Occupied: Your 90-Day Marketing RoadmapThe final episode in the series! Whew...We’re pulling everything together into a practical action plan so you know exactly what to focus on next.IF YOU ARE LOVING THE SERIES,Share this episode with another operator. Subscribe so you don’t miss the final episode of the 21-Day All Things Senior Living Marketing Series.And if you're ready to strengthen your sales systems, inquiry process, follow-up strategy, and move-in conversions:Enrollment in the Deep Dive Discovery opens May 27th.Enroll early for preferred pricing plus advance access to select implementation tools before the live training begins.Take what you need. Share what helps. Come back for more. 🎧What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Think bigger communities always win because they have the movie theater, bigger budgets, fancy amenities, and lower pricing? Not so fast...I want to tell you about an industry insider who moved her mom out of a corporate senior living community charging $6,000/month……and into an 8-bed residential assisted living home charging $11,000/month.Yes. Nearly double. Why? Because families are not always buying amenities.They’re buying trust, responsiveness, peace of mind and the confidence that someone will actually know their loved one.And if you’re a smaller operator? That may be your greatest competitive advantage.In this episode, I break down what I call the S.M.A.L.L. Advantage Framework.  A practical positioning strategy to help independent owners and residential assisted living operators compete against larger communities without racing to the bottom on price.If you’ve ever said: "I can’t compete with the big communities…"This episode is for you. Because the truth? You are not losing because you’re smaller.  You may be losing because you haven’t learned how to position your difference.Free ResourceCOMING SOON: Competitive Positioning Worksheet for Small OperatorsThis practical worksheet will help you define:✔ Your unique value proposition✔ Your “Why Small Wins” messaging✔ Your competitive differentiators✔ Your family-facing positioning statements✔ Your boutique vs big-box comparison frameworkWant access when it drops? Email: [email protected]’s Next-Day 20: If You’re Full Today, Here’s How to Stay Full TomorrowBecause occupancy is one thing but sustainable occupancy requires a pipeline.If You’re Loving This Series...Share this episode with another owner or operator.Subscribe so you don’t miss the final stretch of the 21-Day All Things Senior Living Marketing Series. And if you're ready to grow occupancy with stronger positioning, smarter systems, and better conversions:Momentum Marketing Bootcamp opens soon with Advance Access Pricing.Enroll early for preferred pricing plus advance access to select tools and implementation resources before the first live session.Take what you need. Share what helps. Come back for more. 🎧What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

“We love your community… but it’s just too expensive.”If you’ve worked in senior living for more than five minutes, you’ve heard some version of that sentence.And for many owners and sales teams, that’s exactly where confidence disappears. Discounts get offered too quickly. Rates get apologized for.Or worse… families get quietly written off because someone assumes they can’t afford the care.But what if the problem isn’t your pricing?What if the real issue is how you’re communicating your value?In this episode, I’m sharing the story of a family who chose a less expensive competitor… only to move into our community six months later.Why? Because cheaper didn’t mean better.And because one sales professional understood something most operators miss:Price objections are rarely just about price.Inside this episode, I break down my P.R.I.C.E. Method for having confident, compassionate pricing conversations that protect both your value and the move-in. Grab a pen, because this episode is education HEAVY!✔️ How to qualify financially without making families feel screened out✔️ Why leading with price kills trust before value is established✔️ The difference between “too expensive” and “help me make sense of this”✔️ How to respond when families compare you to a cheaper competitor✔️ Why follow-up after losing a move-in may be your most overlooked sales strategyListen now to Day 18 of the All Things Senior Living Marketing Series.Free resource: Assisted Living Pricing Conversation Worksheet TemplateStop winging pricing conversations.This practical worksheet helps you confidently walk families through:✔ Room rate breakdown✔ Care costs explained clearly✔ Community fee positioning✔ Home care vs assisted living comparison✔ Daily cost reframing for sticker shock conversationsWant early access?Email: [email protected]’s NextDay 19, We’re tackling something every small operator feels at some point:How do you compete when you’re not the biggest… and you’re not the cheapest?Because your size might actually be your greatest advantage.If You’re Loving This Series, Share this episode with another owner or operator—because we really are all in this together.Subscribe so you don’t miss the next episode in the 21-Day All Things Senior Living Sales & Marketing Series.And if you're ready to increase move-ins with smarter systems, stronger messaging, and better conversions:Momentum Marketing Bootcamp opens soon with Advance Access Pricing.Enroll early for preferred pricing plus early access to select tools, templates, and implementation resources before the first live session.For newer owners or communities under 50% occupied, stay tuned because Compass Rose XL (the senior living incubator) is also on the horizon.Take what you need. Share what helps. Come back for more. 🎧What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Families are choosing your competitor… before you ever speak to them.Not because your competitor is better, but because they look better online.In this episode, I’m walking you through the exact moment this hit me:A family tried to cancel a visit after reading one online review…and my sales manager saved the move-in by simply asking why.Here’s what I want you to take away today:I break down the 3 P’s of online presence that help families trust you before they ever pick up the phone:Profile: Your Google Business Profile is your digital front door. If it’s incomplete, you’re invisible.Proof: Reviews are the new referral source — and families trust them more than your brochure.Presence: Your social media doesn’t need to be viral — it needs to look alive and real.Why this matters for small/residential owners? You don’t get unlimited “first impressions.”This Episode is For You If: You’ve been feeling like, “People aren’t calling like they used to…”This episode will show you an area to exam where the friction may be and how to plug it.Listen to Day 17 of the 21 Days All Things Senior Living Marketing series and tighten your online presence so families can choose you.Resources:Momentum Marketing Bootcamp is starting soon! - Join the waitlist at startwithoccupancy.com/programsTake what you need. Share what helps. Come back for more. 🎧Next Episode (Day 18): How to Talk About Price Without Losing the Move-InSubscribe & Review:If this episode helped you, leave a 5-star review on Apple Podcasts and share it with another senior living operator.Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

You're probably spending thousands on senior living advisors and online lead aggregators. Or, struggling to get referrals from discharge planner and social workers. But what if there's a whole network of trusted influencers in your community that NO ONE else is tapping into?In this episode, I share how I partnered with my area YMCA  and got more inquiries, more exposure, with zero referral fees paid. You'll hear about 5 non-traditional influencers and my L.E.A.D. framework for building partnerships.What You'll Learn:• The YMCA partnership story (how I packed rooms with 68+ seniors) • The 5 non-traditional influencers: YMCA directors, pastors, hair stylists, senior club organizers, realtors • The L.E.A.D. Framework: Locate, Engage, Align, Deliver • How to turn sponsorships into speaking opportunities (the Shepherd Center story) • Your quick win: reach out to ONE influencer this week (exact script included)This Episode is For You If:• You're tired of paying $3,000-$5,000 per move-in to senior living advisors • You're competing with big box communities for the same medical referrals • You want a referral network that costs NOTHING but delivers EVERYTHING • You're a small operator (1-4 homes) or new entrant looking for low-cost, high-trust referral sources.Resources:Momentum Marketing Bootcamp is starting soon! - Join the waitlist at startwithoccupancy.comTake what you need. Share what helps. Come back for more. 🎧Next Episode (Day 17): Why Families Are Choosing Your Competitor (Before They Even Call You)Subscribe & Review:If this episode helped you see referrals in a whole new way, leave a 5-star review on Apple Podcasts and share it with another senior living operator who's tired of paying referral fees!Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Your highest-converting referral source is already inside your building.In this episode, I break down how one simple seasonal referral campaign generated 15 referrals, 3 move-ins, and over $20,000 in first-month revenue... from a $250 basket.We’re talking about:Why family referrals outperform advisorsThe real math behind referral feesThe 3T Promo Strategy: Timing, Theme, and TriggerHow to make it ridiculously easy for families to referYour families already love you.They just need the right moment and the right tools to encourage them to talk about your community, your staff, your care.If you want occupancy growth without draining your margins, this one is for you.Pick one season. Launch one campaign. Watch what happens.COMING SOON:  I’m gearing up for Marketing Bootcamp Live Intensive January 28th:Momentum Marketing Bootcamp 10 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting FebruaryIf you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.Take what you need. Share what helps. Come back for more. 🎧Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

If you work in senior living long enough, you’re going to hear it all:“It’s too expensive.”“We’re not ready.”“We need to think about it.”And here’s the shift I want you to make today: Those aren’t rejections. They’re requests for help.In this episode, I’m breaking down what families really mean when they raise concerns — the words behind the words— and I’m giving you a simple process to respond with empathy, confidence, and structure (without sounding pushy or folding on your value).In this episode, I cover:Why “concerns” are usually about trust, fear, guilt, or confusion (not your building)The 7 most common family concerns and what they actually meanYour real role in the sales seat:40% social worker, 30% financial advisor, 20% advocate, 10% salesThe 5-step process to address concerns calmly and effectively🔗 Want the full scripts + worksheets?If you want the complete Concern Response Guide (scripts for all 7 concerns, affordability worksheet, plus roleplay examples), that’s what we build inside Deep Dive Discovery.🗓️ Next cohort starts February 21st👉🏽 Go to StartWithOccupancy.com → Programs → Deep Dive DiscoveryWhat topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Stop guessing and start knowing. In this episode, I break down the exact math behind filling your senior living home.  I talking all the way down like from inquiries to visits to move-ins. You will learn the 3 R's of data-driven decisions that will help you predict your occupancy, identify your bottlenecks, and stop wasting time and money on marketing that doesn't work.What you will learn:The 3 R's of Data-Driven Decisions:Reverse Engineer Your Goal – Work backwards from your move-in target to know exactly how many inquiries and visits you need each weekRecognize Your Bottlenecks – Identify where families are dropping off in your sales process (inquiry → visit → move-in)Reallocate Your Resources – Stop wasting time on referral sources that aren't converting and focus on what actually worksKEY TAKEAWAYData will help you to save time, save money and will not waste your precious energy or diminish your confidence.  What gets measured gets improved.TOOLS & RESOURCES MENTIONEDDeep Dive Discovery Live Cohort – My signature training program that includes:The Move-In Calculator (does the math for you)Dashboard & Tracking SystemConversion Rate BenchmarksStep-by-step guidance on interpreting your dataWaitlist: startwithoccupancy.comLaunch Date: End of January 2026If you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.Take what you need. Share what helps. Come back for more. 🎧Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Families don’t just want information.  They want and need reassurance.In this episode, I discuss how intentional communication helps prospects and families feel connected, calm, and confident in your care.I am sharing simple, accessible tech tools to strengthen relationships, reduce anxiety, and stand out from larger communities without overwhelming your budget.I am going over:Why silence creates more fear than over-communication in senior livingHow to use modern communication tools to build trust and retentionThe Three P’s of Tech Communication: Personal, Proactive, and PromotionalWhen to use video, text, email, and updates and why it mattersHow small communities can outperform big-box operators through connection...EVERY TIME!One simple tech action you can implement this weekKey Takeaway To Remember:You don’t need more tools.  You just need the right tools and use it with intention.Free Resource:COMING SOON: Tech Tools Cheatsheet Want it early? Email: [email protected]’s Next:I’m gearing up for Marketing Bootcamp Live Intensive January 28th:Momentum Marketing Bootcamp 10 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupied starting FebruaryIf you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.Take what you need. Share what helps. Come back for more. 🎧Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Follow-Up Protects Move-InsWhat happens after that first call matters more than most owners realize.In this episode of Start With Occupancy, Tiffany explores why even well-run communities miss move in opportunities and how to build follow-up systems that works. You’ll learn how to design follow-up that is both efficient for your team and human for families, so no one falls through the cracks when days get busy.You’ll hear how to balance efficiency with empathy, so your systems support your team and the families you serve.In This Episode:Why follow-up failures are usually systemic, not personalThe hidden cost of “checking the box” instead of staying connectedA simple framework to help you stay responsive without burning outOne practical step you can implement this weekKey Takeaway To Remember:Follow-up isn’t about persistence.It’s about presence.Free Resource:COMING SOON: Discovery Call Template Want it early? Email: [email protected]’s Next:I’m gearing up for Selling Senior Living Coaching Series January 24th:Deep Dive Discovery (8 week program) Compass Rose XL cohort (12 months) for new owners or under 50% occupiedIf you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in January 28th with special charter pricing.Take what you need. Share what helps. Come back for more. 🎧What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Resident matching isn’t “extra.” It’s a move-in multiplier. 💥In Day 10 of the 21 Days All Things Senior Living Sales series, we’re talking about resident matching, the process I used to connect a prospective resident with the right people before they move in, during onboarding, and especially when they’re moving into a shared room/suite.Because here’s the truth: people don’t just move for care.  Sometimes, they move for connection and social interaction. And when someone walks in and meets a familiar face, the decision feels less scary and a whole lot more certain.The Discussion:Why friendships are a conversion tool (and a culture builder)The 3 moments resident matching matters most:before the resident ever visitswhen they decide to move inwhen they’re moving into a shared room/suiteWhat families are really worried about with shared rooms (privacy, dignity, “what if they don’t get along?”)The “small details” that make shared living actually work (sleep habits, noise, temperature, TV, routines)How to involve staff in matching so they feel ownership in the move-inFree Resource:COMING SOON: Buddy System Implementation Guide Want it early? Email: [email protected]’s Next:I’m gearing up for two big programs going into January 2026:Momentum Marketing Bootcamp (10 weeks program) Compass Rose XL cohort (12 months) for new owners or under 50% occupiedIf you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December  29th with special charter pricing.Take what you need. Share what helps. Come back for more. 🎧What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

If you’ve ever wondered why families walk your community and then say “This is nice,” and never come back…Then, this episode is going to change the game for you.Today, we’re breaking down the Visit Experience (not the “tour.”)Because families don’t tour homes…they visit them.And the moment you shift your language, your energy shifts too.Inside this episode, I walk you through how to stand out instantly, personalize every interaction, and turn a simple walkthrough into the beginning of a genuine relationship. Your biggest competition isn’t the competitor down the street, it’s the comforts of being home.You will hear exactly how to help families feel:seen, heard, valued, and understood… from the moment they walk through your door.We talk about:The mindset shift from tour → personalized visitThe real questions families ask themselves in IL, AL, and Memory CareHow to upgrade first impressions with simple sensory cuesThe VIP Method (Visualize → Invite → Personalize)Three real examples of tailored visits that ended in move-insHow to follow up without feeling salesy or pushyThe “homework strategy” that gets families to actually return your callsFree Resource:COMING SOON: The Personalized Visit Script & ChecklistA step-by-step guide to help you upgrade every tour into a relationship-building moment.If you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales journey.And if you're ready to increase your move-ins in 2026, join the Momentum Marketing Bootcamp. Founding cohort launches in December with special charter pricing.What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

🎙 Episode 8 – You Can’t Grow Occupancy With an Untrained Team If you’ve ever thought, “Why am I still putting out fires when I pay grown adults to do this job?”… this one’s for you.In this episode of Start With Occupancy, I’m reminding you of something most people online forget:You are not in the real estate business. You are in the service business.The building is the backdrop. The people are the business. We’ll talk about why so many owners don’t have a “care problem” — they have a consistency problem — because their standards live in their head instead of in systems their staff can actually follow.In this episode, we cover:Why “flipping a house into assisted living” is the wrong mindsetHow invisible standards and no feedback loop create turnoverMy VERIFY method for turning expectations into daily behaviorReal-life examples of a terrible staff interaction (bonus drama 😬)and a beautiful one that won the move-inSimple micro-trainings and spot checks that protect your cultureFree Resource for This Episode 📝Grab the “Inspect What You Expect” Staff Clarity Checklist – a practical tool to help you spell out, demonstrate, and reinforce the standards you want in your community.👉🏽 Link to download the checklist…coming soonIf you’re ready to go deeper and build systems that support your expectations,join the next Deep Dive Discovery cohort and let’s walk it out together.Subscribe, share this with another owner, and DM me a screenshot of your favorite episode for a shoutout.What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Your activity calendar says a lot more about your community than you think.(And no! Bingo three times a week doesn’t count as personalized.)If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone.Because let’s be honest, you can’t market your way out of a dull experience.So... what’s the cost of a disengaged resident?👉 Low morale👉 Faster decline👉 Negative reviews👉 And worst of all—families who regret choosing you.A thoughtful, personalized activity program isn’t just for entertainment.It’s your quiet powerhouse for referrals, reviews, and retention.In this episode, we’ll talk about how to reframe your programming as a strategy, not just a schedule.  Let's talk about what it really takes to create engagement that builds occupancy.If you’ve ever:Wondered why your activities aren’t increasing referrals or retentionFelt like your engagement strategy is just filling timeStruggled to get residents to actually participateWanted to highlight your community culture without feeling salesy...This one’s for you.💬 Was this helpful?Tag me in a screenshot or selfie of you listening to the podcast, and let me know the name of your community—I’d love to give you a shoutout in an upcoming episode!📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

What if the reason you're not getting more referrals or better retention isn’t your marketing… but your move-in process?In this episode, I’m going all in on something that doesn’t get talked about enough.  It is how your staff sets the tone for every new resident’s experience and why the first 24 hours can either reinforce trust or break it completely.If you've ever:Felt like your caregivers “just don’t get it”Lost a move-in after everything looked perfect on paperStruggled to create consistent culture across your teamWondered how to make new residents feel at home without a big budget...…this episode is for you.I'm sharing the exact method I used to train teams, build trust myself, and turn move-ins into a true moment of connection. I am giving all the goodies to you...with practical tips, real stories, and the one powerful mindset shift you may be missing.Because when your staff becomes the heartbeat of your community, retention isn’t a struggle, it’s a natural outcome.What You’ll Learn:The “4 Ps” to create unforgettable first impressions (even in small homes)How to avoid the service failures that cost you more than you realizeWhat your team really needs to hear before move-in dayHow towel animals, cheesecake, and training can help you to build a 98% occupied community too...wink...wink🎁 Bonus Resource Coming Soon:Stay tuned!📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ The Momentum Marketing Bootcamp is starting soon. Join the waitlist!For more insights, check out the blog, Turning The Tide.Want to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Welcome to Day 1 of the 21-Day Sales Series!Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity.In this episode, I’m walking you through the five reasons why speed matters when handling inquiries—and how to set up your team and systems to respond in a way that builds trust and drives occupancy.If you’re tired of waiting on walk-ins or watching leads go cold, this one is for you.What You’ll Learn:Why “speed to lead” is outdated and what to say insteadHow to position your community as the go-to expert from the very first callSimple systems and scripts to help your staff respond like prosHow to turn quick follow-up into higher tour conversion ratesReal talk on CRM tools, tracking, and how to stop losing leads to sticky notes..Be honest, raise your hand if you are a sticky note pro!!!✨ BONUS COMING SOON:📲 Let’s Stay Connected:Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!And don’t forget to:✔ Subscribe to the podcast✔ Share this with your FAVORITE business buddy✔ Join the Momentum Marketing Bootcamp!For more insights, check out the blog, Turning The Tide and Subscribe to the YouTube ChannelWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 14 Welcome! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living? We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable. I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. Let's dive in!For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 13 In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:The unique challenges faced by Generation X and Baby Boomer adult children.How to address the concerns of aging adults seeking to maintain their independence.The importance of including spouses in the decision-making process and treating them as partners in care.Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 12 In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year!  Did your jaw drop too?  Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.  From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment. Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Eps. 11 To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them. Whether it's building trust, creating a sense of urgency, or demonstrating value, we'll cover how you can turn objections into opportunities to help families make one of the most challenging decisions of their lives. Join us as we equip you with practical tips and expert insights to excel in your role while making a meaningful impact. Let's get started and own your future together!For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Eps. 10 In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners. We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.And here's the golden nugget, ticket, or child (movie reference...LOL): Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success! For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Happy New Year!!!  Eps. 9 What's does 2024 look like for us?  Well, I am still dedicated to serving senior living owners, operators, and sales professionals. What I plan on delivering this year?  Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families. Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services.  I am commited to equipping you with the right tools and resources to excel in your businesses:The new accelerator program (Compass Rose XL)The new mentorship website (Start With Occupancy) The FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community).  Join me in making a difference in the lives of seniors, their families, and your business.For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 8 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"The three-part series will review the method, the execution, and the follow up.All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 7 - The two questions I receive from new senior living owners and sales professionals are: How do I market my community?How do I get families to decide my community is the right one for them?Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"The three-part series will review the method, the execution, and the follow up.All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM 😉For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 6 Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home?  Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers? In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue.  The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.Transcripts of the podcast will be available in the future.  In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube. Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space.  Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community:  Marketing, Operations, Sales, and Clinical.Also check out Erin Thompson at Aspire for More with Erin.  She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities.  Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it". Connect with Cameron J. Barker at https://www.imgcomplete.com or on Instagram @imgcompleteFor more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 5 Feeling a little STUCK lately?  Does the current COVID environment have you doubting your skills?Are you questioning if this is REALLY for you?Maybe, you have even said, "I SUCK!"If this is you, please do not feel alone.  As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality.  My hope is that it will help you too.Your mental health is important, especially now.  The most important thing I would like for you to remember is this...The outcome of your efforts does not equal your value as a person or as a professional.A new favorite quote of mine which represents 2020 for me is:"If your compassion does not include yourself, it is incomplete."  - Jack KornfieldFor more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 4 Have you been struggling to come up with new event ideas?Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights. Then, tack on a pandemic!!!  OMG!!!  You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is home alone...YIKES!!!! Well, this episode was created just for you!I have outlined 5 impactful events you can start planning today for the holidays and beyond.  And, you can use a little known platform called Facebook to promote it.  Wink WinkYes, many states are reopening.  However, the public perception of what is safe is key to moving your community in the right direction.  Planning fun engaging socially distant events while building connections will show prospective families how their loved ones can benefit from living in your community.If you would like to receive the accompanying guide to plan the events featured, go to my website www.tiffanyhillallen.com and type GUIDE in the contact form.I will send the step by step instructions to you.  Happy planning! For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 3 Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?"Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert.  I am talking about Facebook groups! If you are not already in one yet, I would be very surprised.  But, have you thought about how to strategically create a Facebook group to connect with prospects, build your authority, and help families through the decison-making journey to your community? Facebook Groups can be the yellow brick road leading them to you.  If done correctly, it will deliver great dividends for you and your community as well as your company.  However, you will be required to think outside of the proverbial box.  Are you up for the challenge?If so, dig deep within and allow the creative juices to flow as you listen.  I know you have it in you!For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 2 If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone!Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects.  In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement.  You will also hear the jaw-dropping brilliant method used by a Sales Director in Florida to increase her move-ins over 300% through one group.I have consistently used Facebook groups during the pandemic to meet and connect with prospective clients.  Covid19 is requiring everyone to move outside of their comfort zone and become innovative in how we approach executing our job successfully.  It is even more challenging in our industry since our resident population is most at risk and vulnerable.  However, I consistently encounter Sales Directors who are moving the needle in the up direction and even increasing occupancy to 100%.  Wowzer!  How would you like to be sitting at 100%?  For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 1 Help, I can not leave my community but need to do business development!  This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus.  Now, it is magnified!  This episode was created in the last week of February.  So much of our lives have changed since then. However, the power of connection and the importance of human interaction has not.  We need to support each other now more than ever. This episode focuses on Linkedin as a source for developing meaningful connections while creating valuable content that will establish you as an expert in your field.  For more insights, check out the blog, Turning The Tide.If you enjoyed the episode today, please:A. Subscribe to receive alerts of new episodes weeklyB. Write a positive review C. Share the podcast with a colleague or friendWant to stay in touch?Follow me on social: YouTube + Facebook + Instagram + LinkedinTogether, we can Inspire Change, Impact Lives, and Improve Outcomes!What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Join Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart.  "If your mission is to serve the aging, then my mission is to serve you."The podcast is a production of The Positive Impact Company.  We are sponsored by Hope Hill Company, an online institute dedicated to lifting the standards of excellence in leadership in senior living.Here are other  ways to connect with me:Visit me and send an email:  https://www.tiffanyhillallen.com Be Safe and Be The Change!     What topic do you want me to cover? Text it here!Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings .  Click Here For FB GroupSubscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT PageBookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.