The Marketing Machine Powering HAIRtamin

An episode of the Female Founder World podcast titled "The Marketing Machine Powering HAIRtamin" was published on May 16, 2022 and runs 26 minutes.

May 16, 2022 ·26m · Female Founder World

Summary

Lilly Ghalichi and Leyla Milani-Khoshbin are the cofounders of vegan hair care and supplement brand HAIRtamin, and influencers with millions of Instagram followers between them.  HAIRtamin's ecomm metrics are impressive: 145% YOY growth, 0.2% product return rate, 69% customer retention rate and more than 5,000 5-star reviews! Check out their product pages and email flows, compare with yours, and see where you're falling short. The business is 81% DTC, 6% subscriptions and 13% wholesale. LINKS:  Register for our TikTok Strategy Sprint Workshop: https://momence.com/s/916584  Get the free 10-minute newsletter keeping 5k+ consumer brand builders in the know: www.femalefounderworld.beehiiv.com www.hairtamin.com  Say hi to Jasmine on Instagram: @jasminegarnsworthy SHOWNOTES: 01:00 Using personal experience to come up with a business idea  08:50 Three factors for a successful ecomm brand 11:20 Hairtamin’s influencer marketing strategy  17:50 Product page tips 21:00 Where to look for ecomm inspiration 22:50 Business ideas Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description