The Marketing Medicine for Post-Pandemic Pain Points with Kelli Shutrop of Parqa

On this episode of the You Own The Experience podcast, Robert Mann and Lauren B. Jones sit down to discuss current events in the Staffing Industry and later in the episode are joined by Kelli Schutrop, Director of Sales and Marketing at Parqa, a digital marketing agency that specializes in helping staffing and recruiting firms grow their brands. Here Mann, Jones, and Schutrop discuss a number of common pain points currently being felt by the industry, and how many can be solved through marketing and storytelling. From focusing your firm’s brand, through capitalizing on technology, to attracting and retaining the best in-house team, it might be surprised how much of an impact good storytelling can have, and how far the tentacles of marketing reach. The trio also chats about: USPs and differentiators you should avoid like the plague. Selling your firm on benefits rather than features. The two most effective strategies to retain top recruiters. The need (and possible business opportunity) for Schutrop-brand Staffing Gratitude Journals™. Check out the episode to learn more and please remember to rate, review This episode is brought to you by Mindscope.