The Marketing Muscle of Sports - Webcast Preview

Savvy media professionals know that sports isn't "just another" program genre. It's an important part of American life with an appeal that extends across age, gender and geography--reaching large, passionate audiences. In fact, last summer's coverage of the London Olympics was the most-watched event in U.S. television history. Watch this brief video to hear from experts about why the London Olympics were such a success, and learn how sports can be an especially effective marketing tool for advertisers.