The marketing power of an April Fool’s prank

Mark Inman and his team at Blacksheep Design have mastered the craft of the April Fool’s Day prank for their client Udderly Organic, gaining national media coverage and international attention over successive years.We sat down with Mark in front of the bright red phone box in the Blacksheep Design office to discuss how they gain such widespread attention; why April Fool’s Day can be the perfect vehicle for particular clients; and what the communication framework looks like after gaining that initial attention.You can sign up to our weekly Farmers Weekly Media Insights email newsletter for free by visiting https://www.farmersweekly.co.nz/media-insights/