PODCAST · business
Farmers Weekly Added Insights
by AgriHQ
Farmers Weekly’s trailblazing Media Insights newsletter gives New Zealand’s rural marketers, communications specialists and executives unparalleled insight into what farmers are reading, watching, hearing and thinking. The Added Insights podcast goes even deeper. We speak to the people that create the content and advertising that farmers are consuming to see what we can learn and to help make us all better rural communicators. To subscribe to the free, weekly, Farmers Weekly Media Insights newsletter visit https://www.farmersweekly.co.nz/media-insights/
Episodes
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From dance to ag: Life as a Farmers Weekly Ambassador – Massey University edition
Second year Massey University agribusiness student Lauren Phillips is one of our 2026 Farmers Weekly Student Ambassadors. From dance halls to lecture halls, we find out how Lauren made her way to Massey University and how she ended up as a Farmers Weekly Student Ambassador. We also asked Lauren...
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Life as a Farmers Weekly ambassador – Lincoln University edition
In this episode, Andy visits Lincoln University to speak with Farmers Weekly's South Island-based student ambassadors Harriet Johnston and Sean Keating. They discuss their experiences in the fully sponsored programme, which gives students the opportunity to attend industry events and conferences,...
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Behind Meeting the Market: The stories, travel and insights
For the past two years, Farmers Weekly journalists Richard Rennie and Neal Wallace have travelled across Asia, Europe and the United States as part of Meeting the Market – a series exploring the global trends and markets shaping New Zealand agriculture. In this episode of the Farmers Weekly Media...
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Behind the wheel with Machinery Media's Jaiden Drought
Jaiden Drought is the owner of Machinery Media, the publisher of Farm Trader and a suite of other niche machinery and automotive titles As one of the most experienced and entertaining machinery content creators in the market, we couldn't pass up the opportunity to catch up with Jaiden at 2026...
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The marketing power of an April Fool’s prank
Mark Inman and his team at Blacksheep Design have mastered the craft of the April Fool’s Day prank for their client Udderly Organic, gaining national media coverage and international attention over successive years. We sat down with Mark in front of the bright red phone box in the Blacksheep…
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The art of telling farmers’ stories on video
There are over 100 On Farm Story videos in the Farmers Weekly archive. Alistair Thom is one of our talented videographers. In this episode of the Farmers Weekly Media Insights podcast, Added Insights, we talk to Alistair about how he gets farmers to be more comfortable in front of the camera…
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ABOUT THIS SHOW
Farmers Weekly’s trailblazing Media Insights newsletter gives New Zealand’s rural marketers, communications specialists and executives unparalleled insight into what farmers are reading, watching, hearing and thinking.
The Added Insights podcast goes even deeper.
We speak to the people that create the content and advertising that farmers are consuming to see what we can learn and to help make us all better rural communicators.
To subscribe to the free, weekly, Farmers Weekly Media Insights newsletter visit https://www.farmersweekly.co.nz/media-insights/
HOSTED BY
AgriHQ
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