Farmers Weekly Added Insights

For the past two years, Farmers Weekly journalists Richard Rennie and Neal Wallace have travelled across Asia, Europe and the United States as part of Meeting the Market – a series exploring the global trends and markets shaping New Zealand agriculture.In this episode of the Farmers Weekly Media Insights podcast, Andy catches up with Richard in a place he's become very familiar with: an airport. They discuss what it's really like reporting from overseas, how Meeting the Market came to life, and the biggest insights and surprises Richard has encountered while covering agriculture around the world.

Jaiden Drought is the owner of Machinery Media, the publisher of Farm Trader and a suite of other niche machinery and automotive titlesAs one of the most experienced and entertaining machinery content creators in the market, we couldn't pass up the opportunity to catch up with Jaiden at 2026 Fieldays, inside the cab of a Case IH Stage V Puma tractor – apparently the quietest tractor cab on the market.We discuss what farmers actually listen to while in their tractor cabs, how Jaiden balances client needs with consumer needs when constructing machinery reviews, and what got Jaiden into tractors in the first place.

Mark Inman and his team at Blacksheep Design have mastered the craft of the April Fool’s Day prank for their client Udderly Organic, gaining national media coverage and international attention over successive years.We sat down with Mark in front of the bright red phone box in the Blacksheep Design office to discuss how they gain such widespread attention; why April Fool’s Day can be the perfect vehicle for particular clients; and what the communication framework looks like after gaining that initial attention.You can sign up to our weekly Farmers Weekly Media Insights email newsletter for free by visiting https://www.farmersweekly.co.nz/media-insights/

There are over 100 On Farm Story videos in the Farmers Weekly archive. Alistair Thom is one of our talented videographers. In this episode of the Farmers Weekly Media Insights podcast, Added Insights, we talk to Alistair about how he gets farmers to be more comfortable in front of the camera, what a typical day looks like when shooting a video on farm, and why he thinks our On Farm Story videos will continue to endure – even in the age of AI.