The Mascot Strategy That Got Everyone Talking at ICE 2026 | iGaming Real Talk | Elantil

Welcome to the 5th episode of Marketing Decoded, our special series from ICE Barcelona 2026!In this episode, Tereza Melicharkova, Head of Marketing at Elantil, reveals how the new B2B iGaming brand built massive awareness in just one year by leveraging a strong team reputation, quality product, and creative mascot activations.🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration with iGaming RepublicKey Points:- Foundation of success: Amazing industry reputation of the team plus a solid product that makes marketing much easier- The birth of Elanbubu: Inspired by the Labubu toy trend but adapted into a friendly, original brand mascot- Stand success at ICE: Marble race game with Lego prizes and interactive buzzer challenges that drew huge queues- Pre-event campaigns plus vibrant orange branding as key to standing out among 500-plus exhibitors and 65,000 visitors- Smart startup strategy: Focus on the right events, consistency across channels, and building strong relationships- 2026 trends: Big believer in podcasts as a PR channel and human storytelling over pure AI-generated contentQuick takeaway: Elantil shows that even as a newer player, combining a great product with memorable creative campaigns like Elanbubu can create strong brand love and real foot traffic fast.Like, subscribe, and share your favourite B2B iGaming marketing insight!#marketingdecoded #elantil #b2bigaming #brandawareness #igamingmarketing