The MASSIVE Shift in How We Buy Software, with Sam Senior

In this episode, Benji talks to Sam Senior, the Co-Founder & CEO at TestBox. 85% of decision-makers have a day one list of software vendors when they're looking to potentially make a purchase, so how do you ensure you ensure your product is on that list? Discussed in this episode:The move toward "ungated" softwareThe evolution of the Saas sales roleHow to enhance your trial/demo experienceConnect on Linkedin: Benji - https://www.linkedin.com/in/benji-block/Sam - https://www.linkedin.com/in/samuelsenior/