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EPISODE · Apr 16, 2026 · 15 MIN

The Measurement Gap

from The Trendcast · host Created & hosted by: Sophie Anderson, Produced by: Alex Caggia, Written by: Dana Smith, Edited by: Guadalupe Fernandez Perez, With support from: Codi Fischer; Deirdre Locksley; Morgan James, Special thanks to our guests: Paul Riismandel; Joe Macarack; Sona Cerdiquist; and to Advertising Week for their partnership.

Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection. Special thanks to our guests: Paul Riismandel, Joe Macarack, Sona Cerdiquist, and to Advertising Week for their partnership. Want to dive deeper into podcasting trends? Check out the Podcast Trends Report.

Episode metadata supplied by the publisher feed · Published Apr 16, 2026

What this episode covers

Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value goes beyond clicks to deeper listener connection.

PodParley-generated summary based on available episode metadata and transcript content.

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Frequently Asked Questions

How long is this episode of The Trendcast?

This episode is 15 minutes long.

When was this The Trendcast episode published?

This episode was published on April 16, 2026.

What is this episode about?

Podcasting has made major strides in measurement—but proving its full impact isn’t always straightforward. In this episode of The Trendcast, we explore how new tools are closing the gap between perception and proof, and why podcasting’s true value...

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