The MEC Guide to Presenting Your Case for Testing

Most marketers understand the importance of online testing. But how can one best convince senior management? While online marketers in large and medium-sized companies and organizations know from case studies and other published data that a testing program can yield dramatic increases in revenues, they often find it hard to sell the need for testing internally within their own companies. What is the best way to present the benefits of testing to your manager or senior management team?