The Media Trends Nobody Is Talking About

Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private.Timestamps: 00:00 Intro 00:06 The 3 Media Archetypes: Artists, Suits, Engineers 05:54 Streaming Media and MTS vs TBPN 08:00 Why Webinars Punch Above Their Weight 12:37 The Power of Parasocial Podcast Connections 16:09 Is Streaming A Fad? Neo-Traditional Media 20:18 The Underpants Gnome Problem With Clips 24:03 Is SMS The New Email? 26:45 The Hardest Part Is Having The Audience 29:51 Brian's Writing Process (No Audience In Mind) 34:36 Smart SMS Use Cases (Events, Subtext) 40:00 Building A Strategic Reserve Of Phone Numbers 42:59 Why SMS Crushes For Webinar Registrations 49:47 NoScroll And Anonymous X Accounts 53:22 Aging Out Of LinkedIn Is The Real Flex 54:05 Where To Find Brian📌 Resources Mentioned: The RebootingPeople vs Algorithms (podcast) Monitoring The Situation (MTS) Breaking Points 🔗 Connect with Brian Morrissey: LinkedIn Website & Newsletter Enjoying the show? Leave a 5-star review on Apple or Spotify, then email [email protected] or [email protected] with a screenshot and a question — we'll answer it on the show.