Conversation with Jasmine Granton | The mental health crisis in SEO & digital marketing (and how to fix it)

Jasmine Granton joins Search with Candour to discuss the mental health crisis in SEO and digital marketing. Jasmine’s experience as both a digital PR professional and a qualified psychotherapeutic counsellor means she’s especially qualified to discuss this topic.They explore how always-on culture, Slack urgency, KPIs, AI-driven expectations, and perfectionism keep marketers in fight-or-flight, reducing creativity and productivity.Jasmine shares practical techniques, including setting boundaries, “closing loops” at the end of the day, tracking energy and feelings, and building a “wins” folder to counter negativity bias and boost self-compassion.Time stamps01:14 Introduction03:00 Welcome Jasmine Granton05:09 Why marketing feels harder07:44 Perfectionism and self-worth12:24 Spotting burnout early15:08 Journaling and closing loops21:37 ‘Always on’ culture27:10 Psychological safety at work30:30 Learning from failure32:30 Control circles and change34:17 Building downtime into work35:56 Creative focus time at work37:17 Building self-compassion38:22 Closing failure loops40:32 Celebrating your wins48:21 Track your feelings49:55 Safety checks55:22 Recommendations01:04:00 Where to find Jasmine01:05:26 Episode wrap-up