The Merit of Marketing- Kym Koch Thompson - Hard Corps Marketing Show - Episode # 263

Kym is here today to show you that marketing can bring in valuable results and merit as long as the work is put in. Kym Koch Thompson is here to show you the real strategies for marketing success, layering different forms of marketing strategy to perfect your plan. If you’re looking for marketing strategies that can prove their merit then check this out!     Busted Myths:   You cannot prove the true value of your marketing efforts. Particularly to the bottom line.  Takeaways   It is harder for Marketing to produce the same kind of clear results that something like sales can, but it can still be proved to be effective.  Marketing generates the qualified leads for the sales team which is where Marketing proves its own value. Marketing strategies also need measuring strategies, this type of strategy lets the marketing team prove how effective their plan is.  When discussing your marketing strategy you should word it in a very concise and understandable way. You should avoid confusing marketing terms that someone else isn’t likely to understand. You should pull from all sets of data, not just the marketing data. This could include data from sales. By layering multiple sets of data you can really hook someone in since it shows them the improvements in sales and other data that a CEO would really want to see.  If you are looking for specific information or data then you should use several different strategies to find out which one works best.      Quote of the Show: “I think if you're trying to find the pink elephant that speaks French, use whatever channel, try them all, boil it down and try them all on different campaigns. But see what you're doing, don't just try them all and, you know, stick a finger in the wind and go, okay, well, I felt like that worked or, you know, that felt good or  that's what I don't, like I say, use any channel that you think will work, but then measure it” - Kym Koch Thompson Links   Twitter: https://twitter.com/kkoch LinkedIn: https://www.linkedin.com/in/kymkoch/ Website: https://kochcomm.com/ Ways to Tune In   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763 Amazon Music/Audible: https://music.amazon.com/podcasts/37228621-2f9c-4905-a223-1844effb49dd Spotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6Kdsamn Stitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-show Google Podcasts: https://play.google.com/music/m/Im7mytmu2wa2mekhoeixlja5hpe?t=The_Hard_Corps_Marketing_Show YouTube: https://youtu.be/kg9aSpweOGY