The Message and the Messengers - A Conversation with Alex Hamlin

from Utah Avalanche Center Podcast · host Utah Avalanche Center

Alex Hamlin is a partner at the marketing firm 7D8, and the former creative director at Black Diamond. Alex says that he works to create meaning, not content. He joins Drew to discuss: the power of stories; the critical importance of messaging; influencing behavior; honesty; the messenger's credibility; democratizing avalanche information; riding on red days; riding sans beacon; the stories we carry into the backcountry; communicating with a growing and changing population of backcountry users.

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This episode is 1 hour and 3 minutes long.

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This episode was published on February 13, 2019.

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