The mindset shift new podcasters need to build a top 0.5% podcast with Ella Lucas-Averett | Ep 55

Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top.  In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space. In this episode, you’ll learn: How podcasting has evolved since 2015 and why standing out today requires a clear brand, strategic engagement, and high-quality content. The secret behind Ella’s strong listener relationships—how she transitioned from email engagement to meaningful Instagram DMs. The biggest lessons learned from taking an 18-month podcasting hiatus and how she successfully rebuilt her audience from scratch. Why she believes good interviewing is a skill that requires intentional editing and pacing to maximize listener value. Her unique marketing strategies, from local newspaper ads to business cards with QR codes, and how non-traditional advertising can help podcasters reach new audiences. The importance of overcoming fear of visibility and why she didn’t actively promote her own podcast for eight years. If you’re looking for insights from a seasoned podcaster who has successfully navigated the ups and downs of the industry while maintaining authenticity, this episode is for you! Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍 ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/ 💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/ Connect with Ella Lucas-Averett: Instagram: https://www.instagram.com/onairwithella Website: https://www.onairella.com/ ❤️ Have questions or just want to say hi? Drop us an email at [email protected]