Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Podcast guesting has been praised as one of the most powerful growth tools for podcasters, but most hosts either never try it, or try it once and walk away empty handed. Susie Pettit is living proof that the strategy works, when you approach it the right way. Susie is the host of The Love Your Life Show, a podcast focused on life empowerment, self-growth, and midlife wellness that she has published every single week without fail since 2018.  With nearly 400 episodes behind her, a thriving coaching practice, and a group membership school, she has built her business largely through the power of intentional podcast guesting, without an agency, without a huge audience, and without spending hours on her phone.   She explains:  ◼️ Why one single podcast appearance landed her four to five long-term coaching clients she still works with today  ◼️ The five to ten minute outreach habit she uses to get herself booked on shows without burning out  ◼️ Why she's shifted away from social media and what she's investing in instead  ◼️ The exact qualities that make her say yes to a guest pitch — and the red flags that make her delete it immediately  ◼️ Why the most well-known guests aren't always the most valuable ones for your show  ◼️ The two lead magnets she uses that cost her nothing to maintain and keep converting listeners on autopilot  ◼️ Why podcast listeners are already your warmest possible audience — and how to reach them   Follow Susie Pettit:  ◼️ Https://smbwell.com/listen ◼️ Http://theloveyourlifeschool.com ◼️ Smbwell.com/roadmap Bonus tips and resources:  ◼️ Blog: https://podwritten.com/blog/  ◼️ Instagram: https://www.instagram.com/podwritten/  ◼️ LinkedIn: https://www.linkedin.com/company/podwritten Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ Questions or want to say hey? Email us at [email protected] Please leave us a review on Apple Podcasts or Spotify.

Is podcast guesting actually an effective strategy for growing your show? The honest answer might surprise you, especially coming from someone who runs a podcast guest booking agency. In this solo episode, I break down why guesting on other podcasts is often misunderstood as a growth tool, when it can move the needle on downloads, and why chasing download numbers might be the wrong goal altogether. In this episode, you'll learn: Why podcast guesting rarely drives a meaningful download spike, and the specific conditions when it does The size and alignment factors that determine whether a guest appearance converts into new listeners A real example from PodWritten client Zach Brittle (Marriage Therapy Radio), whose appearance on Mental Illness Happy Hour, a show with 70,000 monthly downloads, led to a noticeable spike in listeners Why alignment beats size when your real goal is client conversion, and how EJ and Tara Cowin (Relationship Renovation) landed multiple clients from a single appearance on a smaller, hyper-aligned show The question most podcasters forget to ask themselves while guesting: Is my audience even going to know I have a podcast? Why the smartest podcasters stop chasing downloads and start chasing the right listeners Resources mentioned: Episode 25 of Mics to Millions: how to get yourself booked as a podcast guest Episode 64 with KC Davis on social media and downloads podwritten.com — learn more about PodWritten's guest booking service Connect with me: [email protected]  LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten  💌 Questions or want to say hey? Email us at [email protected]

Cynthia Thurlow is the host of Everyday Wellness, a podcast dedicated to midlife hormones, menopause, and science-backed health for women over 35. With nearly two decades of experience in emergency and cardiology medicine, a viral TEDx talk with over 15 million views, and half a million monthly downloads, Cynthia has built one of the most trusted voices in women's health. In this episode, Cynthia pulls back the curtain on how she built Everyday Wellness from a co-hosted side project into a multi-stream revenue machine, and shares the strategies, mindsets, and hard-won lessons that got her there. Today, you'll learn: The three-pronged monetization system that turns listeners into revenue, without ever feeling like a sellout The sneaky titling trick that skyrocketed her visibility on Apple Podcasts almost overnight Why she regularly turns down sponsor money, and how that decision actually made her more The content repurposing strategy that lets her publish four episodes a week without burning out The one growth lever most podcasters completely ignore, which she credits as a major secret to her success ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at [email protected]   Connect with Cynthia:  Website: https://www.cynthiathurlow.com  Instagram: https://www.instagram.com/cynthia_thurlow_/  Book (The Menopause Gut): Available now at https://www.cynthiathurlow.com

There's a quiet mental trap that's slowly killing the ambitions of health and wellness podcasters,  and chances are, you've fallen into it without even realising. In this solo episode, I dig into survivorship bias: why comparing your podcast to the biggest shows in the game is setting you up for frustration, and what to focus on instead. In this episode I cover: What survivorship bias is and why it's so dangerous for podcasters The full story behind Diary of a CEO, including everything that happened before the cameras and the guests Why the "messy middle" is invisible and why that makes it so easy to underestimate the path The one question Steven Bartlett asked himself that changed everything Why compounding, in audience, skill, and consistency, is slow before it's fast A sneak peek at next week's guest: the biggest I’ve ever had on Mics to Millions, who nearly quit before reaching half a million monthly downloads ⭐⭐⭐⭐⭐ Love the show? We'd love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/   💡 Bonus tips and resources:  Blog: https://podwritten.com/blog/  Instagram: https://www.instagram.com/podwritten/ LinkedIn: https://www.linkedin.com/company/podwritten    💌 Questions or want to say hey? Email us at [email protected]

This week’s episode is a little different. I’m sharing a recent interview I did that I think you’ll genuinely enjoy.   It’s from my interview on Podcast Advertising Playbook, where I was interviewed by host Heather Osgood.   In the episode, we discuss how brands and personalities can use interviews to increase visibility and connect with targeted audiences, what makes for successful guest pitching, including timing and seasonality, and how brands can use guesting to build authority and increase brand awareness   Stick around for all of that and more. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn. Podcast Advertising Playbook: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248  

Kattie Laur has been shaping the Canadian podcast landscape for more than a decade. She’s produced award-winning shows as a freelancer, worked as a podcast growth specialist, and built her own independent podcast from the ground up. Today, she’s the Principal and Executive Producer of Pod the North, where she provides strategic guidance, creative support, and community-building initiatives for Canadian podcasters.   In this episode, Kattie breaks down what makes the Canadian podcast ecosystem so unique, the challenges creators face, and the major opportunities emerging right now for Canadian voices.   Today, you’ll learn: Why Canada’s cultural identity shapes how podcasts are created, funded, and supported The biggest gaps in Canadian podcasting and where creators have the most opportunity What Kattie discovered after her show tripled in audience from an Apple Podcasts Canada feature How Pod the North became a trusted industry hub and why community is Canada’s biggest strength   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify.    ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kattie: Pod the North: https://podthenorth.com/ LinkedIn: https://ca.linkedin.com/in/kattielaur   💌 Questions or want to say hey? Email us at [email protected]

Your podcast can become the most powerful marketing engine behind your coaching business, and today’s conversation shows exactly how one host made that transformation.   Our guest is the creator of a long-running recovery podcast with more than 20,000 monthly downloads, 30 years of lived expertise, and a show that now brings in a steady stream of high-quality, highly motivated coaching clients. What started as a passion project has become the heartbeat of her entire business, fueling visibility, credibility, and demand for her programs.   In this episode, we unpack the exact podcast strategies she uses to grow her audience, generate leads, and build deep trust with listeners who eventually convert into clients.   Today, you’ll learn: How she structured her podcast to become the primary marketing engine for her coaching business The simple SEO, guesting, and swap tactics that drive her most reliable growth Why interview trades outperform traditional pitching in her niche How she filters discovery call leads and protects her time while increasing conversions   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify.   ✅ Want to grow your visibility through podcast guesting? Explore how PodWritten can help you get booked on high-impact shows: https://podwritten.com/services/ https://podwritten.com/   🎁 Get your free guide: Become a podcast guest in 4 weeks https://podwritten.com/links/   💡 Bonus tips and resources Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   If you want to connect with today’s guest, explore her work here: Website: https://odaatcoach.com/ Podcast: https://www.youtube.com/@theonedayatatimepodcast Instagram: https://www.instagram.com/odaatpodcast/ LinkedIn: https://www.linkedin.com/in/arlinaallen/ 💌 Questions or want to say hey? Reach us at [email protected]

Find out how one podcast became the engine behind a thriving therapy practice.   Dr. Nazanin Moali is a licensed clinical psychologist, AASECT-certified sex therapist, and the host of Sexology Podcast. Since launching in 2017, she has published huindreds of episodes, built a deeply loyal audience, and turned her podcast into the primary driver of clients for her practice.   In this episode, Dr. Moali reveals how she uses her podcast as a long-term marketing machine, the systems she’s built to convert listeners into clients, and the strategies that keep’s Sexology on top as a top 0.5% ranked podcast nearly a decade later.   Today, you’ll learn: -Why 50–60% of her clients come directly from her podcast or referrals from listeners -How she designs landing pages and lead magnets that convert high-intent listeners into long-term clients -What she’s learned about sponsors, ethical alignment, and why she listens closely to audience feedback -The types of episodes that consistently bring her the highest downloads and why listeners respond to them   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify — it helps more creators find us.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Dr. Moali: Sexology Podcast: https://www.youtube.com/@Sexologypodcast Instagram: https://www.instagram.com/sexologypodcast/?hl=en  Website: https://sexologypodcast.com/    💌 Questions or want to say hey? Reach us at [email protected]

Erika De Pellegrin is the host of The Balance Theory, a show she launched in 2020 that has since grown to nearly 400,000 monthly downloads. With a thriving YouTube presence, a studio-quality production setup, and a fiercely loyal audience, Erika has built a thriving mindset-focused podcasts, all while juggling life as a full-time mom and part-time lawyer. In this episode, Erika breaks down how she transformed a passion project into a fast-growing podcast by upgrading her production quality, mastering YouTube strategy, and committing to long-term consistency. Today, you’ll learn: Why improving production quality was the turning point for Erika’s YouTube growth How she thinks about monetization. From YouTube ads to selective, values-driven sponsorships What actually makes episodes go viral (and why simplicity almost always wins) The strategy behind her hybrid outreach system and how she constantly sources high-caliber guests ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—your support helps more creators find us. Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Free guide: Get booked as a podcast guest in 4 weeks https://podwritten.com/links/ 💡 More resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Erika YouTube: https://www.youtube.com/@thebalancetheorypodcast  LinkedIn: https://www.linkedin.com/in/erika-de-pellegrin/?originalSubdomain=ae Instagram: https://www.instagram.com/erikadpelle/?hl=en  💌 Have questions or want to say hi? Reach us at [email protected]

Your podcast doesn’t grow just because you want it to. Here’s what actually moves the needle according to one of the industry’s most trusted voices. Arielle Nissenblatt is a podcast industry leader, storyteller, and community strategist whose work spans nearly every corner of the audio world. She runs Earbuds Podcast Collective, leads community and content at Pinwheel by Audily, hosts multiple shows, sits on the Podcast Academy’s Board of Governors, and brings more than a decade of experience helping creators build shows people genuinely want to listen to. In this episode, Arielle breaks down why so many podcasters struggle with growth, what creators should really focus on before worrying about marketing, and how to build a year-round strategy that turns every episode into its own event. In this episode, you’ll learn: Why most podcasters don’t actually have a marketing problem What a 12-month growth roadmap looks like for a brand-new show and lessons you can apply for your existing show. How to make your episodes feel like events through novelty and creativity The sponsorship and pricing strategies that work even for small shows ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify. It helps more creators find us. Want to grow your visibility through podcast guesting? Work with us at PodWritten: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 More resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten Connect with Arielle LinkedIn: https://www.linkedin.com/in/arielle-nissenblatt/ Instagram: https://www.instagram.com/ariellethisandthat/?hl=en 🎧 Past episodes mentioned in this episode: -The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50: https://shorturl.at/7Lecx 💌 Questions or want to say hey? [email protected]

Find out how to choose the right podcast editor to skyrocket your show’s success. Matthew Bliss is a podcast engineer, producer, and educator from Australia now living in Ireland. As the founder of mbpod.com and host of Rethinking Podcasting, he brings both philosophical and practical insight into what makes a podcast truly work. He has spent years helping creators refine their systems, elevate production quality, and build long-term partnerships with editors who actually understand their goals. In this episode, Matthew explains how podcasters can hire the right editor, what red flags to avoid, and how to build a working relationship that gets better with every single episode. In this episode, you’ll learn: What to look for when hiring an editor so you choose someone aligned with your vision Where experienced editors are actually hiding and why referrals outperform marketplaces How to set up workflows, communication, and feedback loops that save time What ethical trial edits look like and why the onboarding period matters for long-term success ⭐⭐⭐⭐⭐ Enjoying the show? We’d love a review! Reviews on Apple or Spotify help more creators discover the podcast. Grow your visibility through podcast guesting https://podwritten.com/services/ https://podwritten.com/ Free guide to get booked as a podcast guest in 4 weeks https://podwritten.com/links/ More resources Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Matthew Website: https://mbpod.com Portfolio: https://mbpod.com/portfolio Podcast: https://rethinkingpodcasting.com/ Email: [email protected] Questions or want to say hi? [email protected]

Want to discover how health and wellness podcasters can secure lucrative sponsorship deals and build long-term brand partnerships that actually pay?  Bev Hampson is the founder and CEO of Category Three Media Group, a sponsorship and monetization agency specializing in health and wellness creators. With over a decade of experience in podcasting and eight years focused specifically on women’s health, Bev helps podcasters build sustainable income through ethical partnerships, strategic campaigns, and smart pricing. In this episode, Bev breaks down how podcasters can start working with brands, build strong affiliate foundations, and structure sponsorship deals that grow both revenue and trust. In this episode, you’ll learn: How to approach brands even if you don’t have a big network Why affiliates are the best place to start if you’re a smaller podcaster What to include in a winning media deck and pitch How to structure multi-touchpoint campaigns for higher conversions ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify. It helps more podcasters find the show. Want to grow your visibility through podcast guesting? Explore how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Free guide: Get booked as a podcast guest in 4 weeks https://podwritten.com/links/ 💡 More resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Bev Website: https://categorythree.ca Instagram: https://www.instagram.com/category3media 💌 Questions or want to say hi? [email protected]

Jonathan Levitt is the host of For The Long Run and the founder of Long Run Labs, a fast-growing podcast collective serving the endurance, outdoor, and performance industry. After leaving his high-paying tech job in 2025, Jonathan went all-in on podcasting and brand partnerships, building a network of 24 shows and more than 600,000 combined monthly downloads. In this conversation, Jonathan reveals how creators can think like marketers, price like professionals, and build long-term partnerships that big and small brands actually want to invest in. He breaks down the systems, structures, and strategies he uses to negotiate better deals, deepen audience trust, and help podcasters earn more without compromising integrity. In this episode, you’ll learn: The pricing blind spots that cause most podcasters to undervalue their work Why brand alignment drives better partnerships than audience size alone How Jonathan uses performance marketing, audience psychology, and lived-in storytelling to win repeat deals The operational habits that keep partnerships running smoothly and drive reliable results ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leaving a review on Apple Podcasts or Spotify helps more podcasters find us. ✅ Want to grow your visibility through podcast guesting? PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Jonathan: Website: https://forthelong.run Instagram: (@jwlevitt) https://www.instagram.com/jwlevitt/ LinkedIn: https://www.linkedin.com/in/jonathanlevitt/ If you enjoyed this, you might also like our previous episode: Mastering the art of securing sponsorships for your podcast with Jonathan Levitt https://shorturl.at/hJXSD 💌 Questions or want to say hey? Reach us at [email protected]

Your life experiences can become the foundation of a strong brand, and today’s episode shows exactly what that looks like when someone builds a podcast that becomes bigger than content, bigger than metrics, and bigger than the original idea. Broke Girl Therapy, a podcast by content creator Stefanie Meghan, began as a personal outlet during a chaotic period of life, with no budget, no equipment, and no strategy. What started in a $500 Craigslist basement apartment evolved into a business, a creative career, and an entire ecosystem built around storytelling, vulnerability, humor, and community. In this episode, you’ll hear how raw beginnings transformed into a multi-platform brand, how relationships fueled exponential growth, and how social media became the true engine behind long-term audience expansion. In this episode, you’ll learn: Why connection and chemistry often outperform follower count in growth How social media became her number one discovery channel (and the strategy behind it) The difference between viral content and true audience growth How podcasting can open unexpected doors, from celebrity clients to major network opportunities ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify. It helps more creators find us. Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ Bonus tips and resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Broke Girl Therapy: Instagram and TikTok: @brokegirltherapy Website: https://brokegirltherapy.com/ Questions or want to say hey? Reach us at [email protected]

Here’s why most podcasters are measuring the wrong thing, and what to track instead.   Dan Misener is one of the most respected voices in podcast analytics and audience development. Dan, co-founder of Bumper, has spent years helping publishers, networks, and brands understand real listener behavior.   In this episode, Dan breaks down why downloads are becoming less meaningful, what loyalty data actually tells you, and how podcasters can finally understand whether their editorial and marketing decisions are working.   If you’ve ever felt confused by your numbers, stuck in a plateau, or unsure what’s really driving growth… this episode will completely change how you see your audience.   In this episode, you’ll learn: -Why ALV (Average Lifetime Value) is the clearest measure of listener loyalty, and how it reveals what your audience is actually doing with your show -Why downloads are a broken metric, how auto-download changes inflated numbers for years, and why the industry still relies on a flawed system -Why publishing more episodes rarely fixes growth problems, and how overproduction can accelerate silent churn   ⭐⭐⭐⭐⭐ Love the show? Leave us a review on Apple Podcasts or Spotify,  it truly helps more creators discover Mics to Millions!   📈 Want to grow your visibility through podcast guesting? See how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide: Get booked as a podcast guest in 4 weeks https://podwritten.com/links/   💡 More resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Dan Misener: Website (Bumper): https://wearebumper.com/ LinkedIn: https://www.linkedin.com/in/danmisener/ 💌 Questions or want to say hey? Reach us at [email protected]

Here is a quick taste of what you can expect from next week's episode with Dan Misener, co-founder of Bumper. This is what you can expect to hear in our conversation with Dan: Why “average lifetime value” and loyalty are often more useful than raw download numbers How he thinks about new vs returning listeners, and the danger of fixing the wrong problem What happens when you publish more episodes in response to declining downloads, and why that can quietly hurt your show The “worst butcher shop in the world” and what it reveals about how we buy and sell podcast ads Be sure to subscribe wherever you get your podcasts! 

In this episode, I’m breaking down the four biggest lessons I learned in 2025, insights that completely reshaped how I approach podcasting and the way we run PodWritten.    From why changing my show’s title backfired, to the real cost of being “cheap” with your tools, to why summer is the worst time for guest outreach, and why downloads are never the true goal, this episode gives you a candid, behind-the-scenes look at what actually moved the needle for the show and our business.    If you’re planning your podcast strategy for 2026, these lessons will help you make smarter decisions, avoid unnecessary mistakes, and build a show that genuinely supports your brand and your growth.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn.

Welcome back to Mics to Millions, the go-to show for health and wellness podcasters who want to grow and monetize their podcasts with strategy, not guesswork.   This season, we’re diving deeper than ever into what it truly takes to turn your podcast into a real business asset, one that drives revenue, authority, and opportunities far beyond the download numbers.   You’ll hear my own insights, experiments, and hard-earned lessons from my podcasting journey and client work.     Plus conversations with top health and wellness podcasters who are regularly bringing in half a million monthly downloads, have racked up 8 figure download numbers starting from scratch, and are making hundreds of thousands of dollars from sponsors.   Hit the subscribe and follow so you don’t miss out on the incredible stories and strategies from top podcast hosts and experts that can inspire your own work, including: How one host has used their podcast to bring in 60% of their client to their business Another who started small with sponsorship deals for his podcast, and now regularly closes six figure deals, along with an inside look at how he does this. And the head of an agency specializing in podcast ads and sponsorship sales who shares insider secrets that will show you how to make your podcast profitable.   And I'll be openning up about my mistakes, wins, and my best strategies from the past year, and I’ll let you know what I am doubling down on this year and what I’m leaving behind.   Be sure to follow now so you never miss out.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn.

We will be back on Wednesday, January 28, 2026 with new episodes.   We are currently working on some big things behind the scenes for this show, and we can’t wait to share with you in the new year. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: Website: https://podwritten.com LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/ Email: [email protected] 💌 Questions, feedback, or just want to connect? Reach out at [email protected] or via LinkedIn.

In this episode, we share a special interview featuring Sam Brake Guia on Podcast Growth Tools, hosted by Kylee Chandler.   You’ll hear: -How to write a standout podcast pitch that actually gets a “yes” -Creative ways to use your podcast as a strategic networking tool -The connection between podcast guesting and lead generation -How to use your podcast as a networking machine (not just a content machine) ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Sam Brake Guia: -Website: https://podwritten.com/podcast-interviews/ -Email: [email protected] A special thank you to Kylee Chandler for having Sam on Podcast Growth Tools. You can check out her podcast here: https://pod.link/1790335826   💌 Questions or want to say hey? Reach us at [email protected]

Signing with a podcast advertising networks can be a tempting for those wanting to make money from their podcast, but is signing with one really the best way to monetize your show?   In this episode, Sam Brake Guia explores the pros and cons of joining a podcast advertising network and why, for many independent creators, going solo (or hiring a specialist) might actually be the smarter move.   You’ll hear: -Why joining a network can sometimes limit your monetization potential -Real stories from podcasters like Janey Lee Grace, Cass Dunn, and KC Davis on their experiences with (and without) networks -How to take control of your podcast’s revenue through direct sponsorships or expert management ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   🎧 Past episodes mentioned in this episode: -Improve Your Guest Episodes Using Adaptive Interviewing with Sarah Rosensweet | Ep 80: https://shorturl.at/6QRYc   -How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39 https://shorturl.at/CjNQU   -Using ads to monetize your podcast with Heather Osgood | Ep 66 https://shorturl.at/UdB6B   -How Smart Podcasters Scale and Become Profitable with Zora Benhamou | Ep 78: https://shorturl.at/MwupQ   -Turn Your Audience Into a Loyal Community with Janey Lee Grace | Ep 75: https://shorturl.at/ynz86   -The Inside Scoop on Signing with a Big Podcast Network with Cass Dunn | Ep 76: https://shorturl.at/GFnRa   -The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64: https://shorturl.at/sJ8p7   💌 Questions or want to say hey? Reach us at [email protected]

Every podcaster wants more listeners. Here’s how to get them.   In this episode, Sam Brake Guia shares some of the most powerful lessons and strategies from past Mics to Millions guests, along with his own proven insights, to help you grow your show, reach more listeners, and have a greater impact.   You’ll hear: -Why repurposing your best podcast moments can outperform your new content -How personalized voice messages and authentic outreach can skyrocket engagement -The #1 thing every independent podcaster should focus on before chasing growth tactics ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   🎧 Past episodes mentioned in this episode:   -The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50: https://shorturl.at/7Lecx   -How to Attract High-Quality Podcast Guests | Ep 72:  https://shorturl.at/NhvFS   -Podcast marketing tips to drive organic growth and secure clients with Adam Schaeuble (Part 1) | Ep 51: https://shorturl.at/jCsI3   -Podcast marketing tips to drive organic growth and secure clients with Adam Schaeuble (Part 2) | Ep 52:  https://shorturl.at/EbqIv   -How much would you pay for a new podcast subscriber? Here’s the true cost, with Philip Pape | Ep 68:  https://shorturl.at/AA7Ff   -Do Ratings Matter for Your Podcast Growth? | Ep 79:  https://shorturl.at/n4Bpx   -Stop trying to reach new listeners. Do THIS instead with Harry Morton | Ep 57: https://shorturl.at/P2ZdO 💌 Questions or want to say hey? Reach us at [email protected]

What separates the best podcast hosts from the rest,  and how can you get there yourself?   In this solo episode, Sam Brake Guia breaks down the key skills, mindset shifts, and techniques that turn good podcast hosts into great ones. Drawing from hundreds of interviews and thousands of hours studying top shows, Sam shares what he’s learned about how to become a more confident, curious, and impactful interviewer.   You’ll hear: -Why acknowledging your weaknesses is the first step to becoming a better host -How preparation and research set top interviewers apart -The secret to deep listening and staying fully present during interviews ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   🎧 Resources mentioned in this episode:   -How Tim Ferriss prepares for interviews (YouTube):  https://tim.blog/2015/06/09/speed-reading   -Keanu Reeves’ powerful pause (YouTube):  https://www.youtube.com/watch?v=i1UyBkLuh0U   -Charisma on Command YouTube Channel:  https://www.youtube.com/@CharismaonCommand   - Charisma on Command Video: https://www.youtube.com/watch?v=KmOAznOQX-g&t=2s   -The Diary of a CEO with Charlie Houpert:  https://www.youtube.com/watch?v=zg4Ta7vXiIM -Where Should We Begin? with Esther Perel:  https://pod.link/1237931798 -Creator Science:  https://pod.link/creator 💌 Questions or want to say hey? Reach us at [email protected]

Discover the strategy to help you nail your next podcast guest interview!     In this episode, we speak with Sarah Rosensweet, Certified Peaceful Parenting Coach and host of The Peaceful Parenting Podcast. Sarah helps parents end power struggles and create calm, connected homes, and she brings that same empathy and intuition to her interviews.   You’ll hear: -How Sarah uses Adaptive Interviewing to quickly read guests and adjust her approach in real-time for natural, engaging conversations. - Techniques for balancing curiosity, excitement, and active listening without interrupting your guest. -How aligning your podcast with your core values builds listener trust, and why saying no to the wrong guests matters as much as saying yes to the right ones.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: -https://podwritten.com/services/ -https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Free Podcast Guesting Framework: -https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: -Blog: https://podwritten.com/blog/ -Instagram: https://www.instagram.com/podwritten/ Connect with Sarah Rosensweet: -Substack: https://sarahrosensweet.substack.com  -Podcast: https://pod.link/1572343021  -Instagram: https://www.instagram.com/sarahrosensweet/   If you enjoyed this, you might also like our previous episode: Thriving as a podcaster with ADHD with Tracy Otsuka: shorturl.at/F5mU7   💌 Questions or want to say hey? Reach us at: [email protected]

You’ve heard it a hundred times: “Leave a rating or review, it really helps grow the show.” But does it actually? In this episode, we dig into this podcast marketing myth and explore how much ratings and reviews really impact podcast growth.   In this episode, we hear from: - James Cridland, Editor of Podnews - Lauren Passell, Founder of Tink Media - Kylee Chandler, CEO and Founder of Podcast Marketing Hub - Chris Stone, Podcast Strategist and Founder of Podcast Crew   You’ll hear: Why Apple and Spotify reviews don’t directly influence discovery algorithms The underrated ways ratings and reviews still help your show grow How social proof shapes listener behavior (and why it matters more than ever) ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with those mentioned: Steve (Simple English News Daily): https://www.send7.org/ James Cridland: https://podnews.net/ Lauren Passell: https://www.tinkmedia.co/ Kylee Chandler: https://www.podcastmarketinghub.com/podcast Chris Stone: https://podcastcrew.com/   Previous episodes mentioned: 2025 podcasting trends: AI, video podcasting, discoverability, & more with James Cridland | Ep 49 - https://shorturl.at/rxcBS   Consistency problem? Follow these steps to optimize podcast workflow with James Cridland | Ep 65 - https://shorturl.at/2SVkc   The game-changing podcast marketing hacks NOBODY is talking about with Lauren Passell | Ep 50 - https://shorturl.at/7Lecx   Grow Your Show Using The Podcast Marketing Map with Chris Stone | Ep 74 - https://shorturl.at/BrGfD    Podcast Growth Expert Behind Amy Porterfield and Cathy Heller Shares Top Insights with Kylee Chandler | Ep 71 - https://shorturl.at/GrPnS   💌 Questions or want to say hey? Reach us at [email protected]

Ever wondered how top podcasters grow a profitable show without burning out?  The secret isn’t working harder; it’s building the right team and leveraging expertise.  In this episode, we speak with Zora Benhamou, gerontologist, biohacker, author, and host of the Hack My Age podcast. You’ll hear: -How Zora turned her hobby podcast into a profitable, multi-stream business by hiring the right support team -Her strategies for growing an audience organically through guest appearances, niche-focused content, and smart titles -How she balances authenticity, sponsorships, and monetization without compromising her credibility ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts. ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Zora Benhamou: Website: HackMyAge.com Podcast: https://pod.link/1531105768 Social: @HackMyAge on Instagram, Facebook, and X/Twitter   If you enjoyed this, you might also like our previous episode: Mastering the art of securing sponsorships for your podcast with Jonathan Levitt https://shorturl.at/hJXSD 💌 Questions or want to say hey? Reach us at [email protected]

This week, we’re doing something a little different.    I’m sharing my recent podcast guest feature on The Mindful Marketing Podcast with Andréa Jones, where I dive into how to approach podcast guesting strategically, so it’s not just about sharing tips, but about building relationships, creating opportunities, and attracting clients.   In this episode, you’ll hear how to: -Prep effectively for podcast guest interviews -Share your work naturally without over-promoting -Build lasting relationships with podcast hosts and make the most of every appearance ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Andréa Jones: The Mindful Marketing Podcast: https://pod.link/1390672198 Instagram: https://www.instagram.com/onlineDrea/ Website: https://onlinedrea.com/   More Past Podcast Interviews:  https://podwritten.com/podcast-interviews/   💌 Questions or want to say hey? Reach us at [email protected]  

Struggling to grow your podcast audience on Instagram or TikTok? Tune in to discover how Pinterest can become your secret growth engine, helping you drive traffic, build your email list, and attract listeners who are already searching for what you offer.   In this episode, we speak with Nadalie Bardo, blogger, Pinterest strategist, and founder of Your Pin Coach. Nadalie went from 1 million Pinterest views in her first month to building a 24,000+ subscriber email list and serving thousands of happy customers.    You’ll hear: -Why Pinterest is a goldmine for podcasters (and why it’s less competitive than Instagram or TikTok) -Nadalie’s step-by-step strategy for setting up your account, doing keyword research, and optimizing pins for discoverability -How to repurpose podcast content into eye-catching visuals and build a batching workflow that keeps promotion simple and sustainable ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Nadalie Bardo: Website: https://yourpincoach.com/ Pinterest Cheat Sheet + Free Masterclass: https://yourpincoach.com/free Instagram: https://www.instagram.com/nadaliebardo/   If you enjoyed this, you might also like our previous episode: Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 1) | Ep 60 https://shorturl.at/KrJO1 Boost visibility, increase engagement, and secure leads on LinkedIn with Richard van der Blom (Part 2) | Ep 61 https://shorturl.at/iEzjD   💌 Questions or want to say hey? Reach us at [email protected]

Joining a podcast network might sound tempting - they promise exposure, professional production, and faster growth. But what happens when the trade-off is losing creative control and splitting your ad revenue?   In this episode of Mics to Millions, we speak with Cass Dunn, host of the top 0.5% podcast Crappy to Happy, and a clinical and coaching psychologist. Cass has racked up millions of downloads, been featured by Apple Podcasts, and navigated both the highs and lows of working with podcast networks before choosing independence.   You’ll hear: -The reality of podcast networks (the pros, the cons, and what most podcasters don’t realize before signing a contract). -How Cass balanced loyalty to long-term listeners while keeping content fresh and attracting new audiences. -Why solo episodes and authenticity often resonate more than big-name guests, and how to use that to your advantage. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever you listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Cass Dunn: Website: https://cassdunn.com Instagram: https://www.instagram.com/cassdunn_xo Podcast: Crappy to Happy (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode: Podcasting from New Zealand: How to Rise Above Tall Poppy Syndrome with Kim Crossman | Ep 67 https://shorturl.at/roOzQ   💌 Questions or want to say hey? Reach us at [email protected]

Here’s the inside scoop on how live shows and strategic, well-crafted content can turn casual listeners into loyal, raving fans who can’t wait to hit play the moment your episodes drop.   In this episode, we speak with Janey Lee Grace, host of the Alcohol Free Life podcast, bestselling author, broadcaster, life coach, and founder of The Sober Club. With more than six years of consistent podcasting, Janey has built a thriving, engaged community while staying true to her mission of celebrating self-care and sobriety.   You’ll hear: How to balance consistency with personal boundaries and why taking seasons or breaks can protect your momentum. The power of live podcast shows for deepening audience connection and creating unique guest experiences. Why engagement, not downloads, should be your guiding metric for growth and long-term loyalty. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Janey Lee Grace: Website: https://www.thesoberclub.com Instagram: https://www.instagram.com/janeyleegrace Podcast: Alcohol Free Life (available on all podcast platforms)   If you enjoyed this, you might also like our previous episode: Hiring a podcast booking agency to reach new audiences with Ali Shapiro | Ep 13 https://shorturl.at/ymLdG 💌 Questions or want to say hey? Reach us at [email protected]

Feeling overwhelmed by all the podcast growth advice out there? You’re not alone. With so many strategies and tools being shared online, it’s easy to get stuck wondering what will actually move the needle for your show.   In this episode, we speak with Chris Stone, podcast strategist, writer of Podcast Strategy Weekly, and founder of Podcast Crew.   You’ll hear: -The Podcast Marketing Map framework that went viral on LinkedIn, breaking podcast growth into four clear zones: owned, earned, paid, and bartered. -Which strategies are truly worth your time (and which ones are overrated) if you’re short on budget or bandwidth. -Practical, underutilized tactics, from reusing old podcast feeds to leveraging newsletters, that most podcasters are missing. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts, Spotify, or wherever your listen to podcasts.   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Get Booked on Podcasts with PodWritten’s Podcast Guesting Framework (Free): https://podwritten.com/podcastguesting/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Chris Stone: -Newsletter: https://podcaststrategy.substack.com/ -LinkedIn: https://www.linkedin.com/in/chrisstonetv/ -Podcast Crew (waitlist): https://www.podcastcrew.co.uk/   If you enjoyed this, you might also like our previous episode: Using email to convert podcast listeners into sales with Jeremy Enns | Ep 41 https://shorturl.at/6XfVv   💌 Questions or want to say hey? Reach us at [email protected]

It’s been a standout year for Mics to Millions, and in this special episode, I am sharing a few reflections, some exciting behind-the-scenes updates, and what’s coming next for the show. Tune in to find out what’s changing, what’s staying the same, and how you can stay connected while the show takes a short break.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at [email protected]

Here’s a breakdown on podcast guesting, outsourcing, and growing your show, from someone who’s done it all.   Kelly Smith, host of the Mindful in Minutes Meditation podcast, which ranks in the top 0.1% globally for downloads, joins us to share what her experience working with PodWritten has been like.    In this episode, you’ll hear why she decided to work with PodWritten when she had success booking herself on shows in the past, the impact of podcast guesting on her podcast and brand, and advice she’d give to other health and wellness podcast hosts and businesses considering podcast guesting   Plus, my wife and PodWritten co-founder, Goz, joins us for the first time on the show, making this a truly special episode.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kelly: Website: https://www.yogaforyouonline.com/ Instagram: https://www.instagram.com/yogaforyouonline/?hl=en Apple Podcast: https://podcasts.apple.com/us/podcast/mindful-in-minutes-meditation/id1295718287 Spotify: https://open.spotify.com/show/7s1ydwJkcWeJD1TngMN9Rk   💌 Questions or want to say hey? Reach us at [email protected]

A great interview is a two-way street. Both host and guest need to bring their best. But how do you actually secure top-tier guests who deliver standout conversations?   In this episode, I break down exactly what to do when you receive a crap guest pitch, and what you can do to encourage better quality pitches arrive in your inbox. You’ll also learn how to craft a winning pitch that gets a “yes” from your dream guests, plus bonus tips to help your outreach stand out from the crowd.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to previous episodes mentioned: The hard truth about podcasting with 1.7M TikTok followers with KC Davis | Ep 64 https://shorturl.at/v0HXG   Getting great guests for your show with Allan Misner | Ep 27 https://shorturl.at/stTyZ   Pitching yourself to secure podcast guest interviews with Michelle Grosser | Ep 17 https://shorturl.at/oDN1R   💌 Questions or want to say hey? Reach us at [email protected]

Want to know the secrets behind how top podcasters like Amy Porterfield and Cathy Heller grow their shows?    In this episode, we speak with Kylee Chandler, CEO and Founder of Podcast Marketing Hub, who helped them both skyrocket their downloads and email lists.    You’ll hear how she used quizzes not only to grow Amy’s email list by 15,000 and Cathy’s by over 2,500, but also to segment ideal listeners, deliver custom episode playlists, and guide them seamlessly into offers, turning passive listeners into loyal subscribers and buyers.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kylee: Website: https://www.podcastmarketinghub.com/ LinkedIn: https://www.linkedin.com/in/kylee-chandler555/ Apple Podcast: podcast://feeds.libsyn.com/556442/rss Spotify: https://open.spotify.com/show/5w5sVEQ6Xj7aAb8gWd1iCn?si=4b181385629a4380 Kylee's Newsletter: https://www.podcastmarketinghub.com/playbook   💌 Questions or want to say hey? Reach us at [email protected]

Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting.   In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve.   These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Links to podcasts and companies mentioned in the episode: Podnews: https://podnews.net The Jordan Harbinger Show: https://podcasts.apple.com/us/podcast/the-jordan-harbinger-show/id1344999619 Bumper: https://wearebumper.com/ Introcast: https://www.introcast.io/ 💌 Questions or want to say hey? Reach us at [email protected]

Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset.   Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting.   In this episode, Nikki breaks down how podcasters can stop treating their show like a side hustle and start using it as a strategic asset to support sales, client delivery, and marketing.   In this episode, you’ll learn: -Why identifying your podcast’s true purpose is the first step to building a sustainable workflow -How to avoid the common trap of optimizing for speed instead of strategy -What it looks like to turn your podcast into a nurturing tool for leads and clients -How Nikki’s clients are using old episodes in smart ways, from email sequences to onboarding -The difference between vanity metrics and meaningful data, and which podcast numbers are worth your time -Nikki’s favorite tools for managing the podcast process, from editorial calendars to automated editing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Nikki: Website: https://theopsshop.biz/ Instagram: https://www.instagram.com/iamnikkimck/ LinkedIn: https://www.linkedin.com/in/nikkimcknight/   💌 Questions or want to say hey? Reach us at [email protected]

How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to.   Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked.   This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podcast audience the smart way.   In this episode, you’ll learn: -Why Overcast stood out among podcast ad platforms like Facebook, Buzzsprout, and Mopod -How Philip tested categories outside his niche (like TV & Film) and still saw results -What ad copy connected best, and how he used AI tools to help write it -The cold, hard numbers: taps, conversions, and actual cost-per-subscription across 4 finished campaigns -Why Philip cares more about subscribers than downloads, and how he tracks long-term listener value If you’ve ever wondered whether paid podcast ads are worth it, or how to run them without wasting money. this episode will give you real answers and even better questions to ask before launching your next campaign.   ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us!   ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Philip: Website: https://witsandweights.com Instagram: https://www.instagram.com/witsandweights Podcast: https://shorturl.at/xRwdl   💌 Questions or want to say hey? Reach us at [email protected]

Tall Poppy Syndrome might silence some creators, but not this one. Kim Crossman is the host of Pretty Depressed, a podcast that began as a personal outlet and grew into a powerful mental health resource. A household name in New Zealand, Kim is an actress, author, comedian, and TV presenter who’s now using podcasting to flip the script on Tall Poppy Syndrome and open up honest conversations around depression, ambition, and creativity.   In this episode, you’ll learn: -How growing up with Tall Poppy Syndrome shaped Kim’s approach to self-promotion, and how she’s learning to shine unapologetically -Why she chose not to monetize her mental health podcast (and what it’s helping her build instead) -How she leverages her acting and hosting career to bring surprising depth and diversity to her episodes -The cultural contrasts between New Zealand and the U.S., and how she’s combining the best of both -Why podcasting from a small country isn’t a barrier to global reach (and how tech and strategy make the difference) -The personal story behind her podcast’s origin, and how it became a weekly self-care ritual   ⭐⭐⭐⭐⭐ Love the show? We’d love a review!  Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links/   💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/   Connect with Kim: Website: https://kimberleycrossman.com/ Instagram: https://www.instagram.com/kimcrossman Podcast: https://episodes.fm/1489499125 IMDB: https://www.imdb.com/name/nm2522535/?ref_=fn_all_nme_1 Rochelle Moffitt (Her sister): https://www.linkedin.com/in/rochellemoffitt/ 💌 Questions or want to say hey? Reach us at [email protected]

Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch.   Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust.   In this episode, you’ll learn: Why host-read ads still reign supreme, and when to layer in programmatic ads The one audience size threshold that changes everything about monetization How health & wellness podcasters can ethically navigate supplement sponsorships Smart strategies for small shows to start monetizing (even under 5,000 downloads) Dynamic vs. baked-in ads: how and when to use each for maximum revenue How to build long-term sponsor relationships (hint: it’s about much more than impressions) Why advertisers are treating podcasts more like influencer partnerships—and what that means for your pricing ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Heather: Website: https://truenativemedia.com/ LinkedIn: https://www.linkedin.com/in/podcastadvertising/ If you enjoyed this, you might also like our previous episodes: How to create a valuable podcast you can sell someday with Heather Osgood | Ep 39 https://shorturl.at/DUu3e   Unveiling the pros and cons of podcasting for new hosts with Katie Fogarty | Ep 04 https://shorturl.at/BlTKG 💌 Questions or want to say hey? Reach us at [email protected]

If you want to create sustainable content without burning out, James Cridland has a blueprint you’ll want to steal.   James is the editor of Podnews, a daily briefing covering everything happening in the world of podcasting. He’s built a simple, sustainable system that allows him to publish high-quality content every single weekday (without sacrificing creativity, energy, or mental health).   In this episode, you’ll learn: How James built custom tools and automations to prevent burnout and streamline his workflow Why batching doesn’t work for daily content—and the systems he uses instead How he balances creativity and consistency to keep Podnews fresh after years of daily publishing The three diversified revenue streams that keep Podnews profitable and resilient Why building your workflow around your natural energy cycles is a game-changer How a “test and build” mindset led to unexpected success with self-serve classified ads ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/links 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with James: Newsletter: Podnews Personal site: james.cridland.net Socials: Active on Mastodon and BlueSky under @james.cridland 🎧 If you enjoyed this, you might also like our previous conversation with James: 2025 podcasting trends: AI, video podcasting, discoverability, & more with James Cridland | Ep 49 https://shorturl.at/rxcBS 💌 Questions or want to say hey? Reach us at [email protected]

This bestselling author and viral TikTok star doesn’t chase downloads, and (spoiler alert) that’s the secret of her success.   KC Davis is the host of Struggle Care, a show that offers compassionate, practical advice for anyone dealing with mental health challenges, chronic illness, or tough life seasons. She’s also the author of the Amazon bestseller How to Keep House While Drowning, with over 200,000 copies sold, and has another powerful book, Who Deserves Your Love?, on the way.   In this episode, you’ll learn: -Why a massive TikTok following doesn’t guarantee podcast success—and how KC deals with that reality -Her top-performing episodes and what makes them so resonant with her audience -How she subtly converts social media followers into loyal podcast listeners (hint: it’s all about value, not promotion) -The ethical challenges of monetizing a mental health podcast—and the ad strategy that lets her sleep at night -Why she rarely markets her podcast directly and how she uses creativity, not consistency, to drive growth -Her refreshing take on podcasting as a slow burn—and why she’s okay with eventually winding it down Whether you're a podcaster with a small but mighty audience, or a creator with a big following looking to expand into long-form content, KC’s insights on authenticity, creative freedom, and sustainable growth will stick with you long after the episode ends. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with KC:  Website: https://www.strugglecare.com/ TikTok: https://www.tiktok.com/@domesticblisters Instagram: https://www.instagram.com/strugglecare Podcast: https://episodes.fm/1643931456   If you enjoyed this, you might also like our previous episode: Creating relatable & authentic podcast content with EJ and Tarah Kerwin | Ep 40 https://shorturl.at/5G2iW 💌 Questions or want to say hey? Reach us at [email protected]

Burnout is real! But it doesn’t have to be the end of your podcasting story. If you’re feeling burnt out and the excitement of podcasting fading, you’re not alone. In this episode of Mics to Millions, we’re joined by Tara Garrison, host of Inside Out Health, a top 1% podcast with over 21,000 monthly downloads. Tara pulls back the curtain on what it really takes to stay in the podcasting game long-term, and how she went from feeling uninspired to rebranding, reigniting her creative spark, and building a podcast that supports both her mission and her business. Whether you’re just starting out or feeling the mid-journey slump, this episode is packed with refreshing honesty, tactical gems, and mindset shifts to help you stay aligned and excited behind the mic. In this episode, you’ll learn:   -How Tara overcame podcast burnout and reconnected with her “why”   -The exact mindset shift that changed how she showed up to record -Why solo episodes became her secret weapon for deeper connection and conversion -How she upgraded her podcast branding and video production to match the show’s value   -Tara’s approach to guest selection, and the pitches that immediately get rejected -Why she doesn’t force guests to promote and still grows her show organically   -How she uses her podcast as a living resource for clients and an authority-builder for her brand ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Tara: Instagram: https://www.instagram.com/coachtaragarrison Website: https://www.taragarrison.com/ Podcast: https://episodes.fm/1468368093 💌 Questions or want to say hey? Reach us at [email protected]

Marketing your podcast shouldn’t feel like shouting into the void while burning yourself out in the process.   In this episode of Mics to Millions, we’re joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably.   With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional approach to online visibility, without the hustle, burnout, or constant comparison.   In this episode, you’ll learn: - What mindful marketing really means, and how it can transform your relationship with social media.   -Why Andrea recommends time-based posting goals (like “spend 1 hour on Threads”) instead of content quotas, and how that shift reduces burnout.   -How she went viral (70K+ views) with a raw, unfiltered moment featuring her 3-month-old baby, and why authentic content often outperforms polished content.   -The difference between signature content (your podcast) and supporting content (social snippets, reflections), and how to use both to build a consistent and aligned brand.   -Why Andrea encourages podcasters to ditch the “shoulds,” narrow their focus to just 1–2 platforms, and create from a place of alignment. not pressure.   -Her favorite tools like Airtable, Metricool, ChatGPT, and Gemini for analyzing what’s working and building a smart, data-backed content plan.   -How Andrea’s client, Dr. Anna Cabeca, used mindful marketing and smart outsourcing to grow her health podcast and business, without trying to do it all. If marketing feels exhausting, overwhelming, or like a full-time job you didn’t sign up for, this episode is here to show you a better way. One rooted in clarity, strategy, and actually enjoying the process. ⭐⭐⭐⭐⭐ Love the show? We’d love a review! Leave us a review on Apple Podcasts or Spotify—it helps more creators find us! ✅ Want to grow your visibility through podcast guesting? Check out how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ 🎁 Grab your free guide to get booked as a podcast guest in 4 weeks: https://podwritten.com/podcastguesting/ 💡 Bonus tips & resources: Blog: https://podwritten.com/blog/ Instagram: https://www.instagram.com/podwritten/ Connect with Andrea: Instagram: https://www.instagram.com/onlinedrea Website: https://onlinedrea.com Podcast: https://episodes.fm/1390672198 💌 Questions or want to say hey? Reach us at [email protected]

We’re back with part two of our deep dive into LinkedIn growth strategies with Richard van der Blom!    If you haven’t already, be sure to listen to part one, where we covered LinkedIn’s three pillars for success, how to optimize your content strategy, and the biggest mistakes to avoid on the platform.   In today’s episode, we’re going even deeper into LinkedIn’s algorithm and engagement tactics, including: -Why hashtags no longer boost reach but still matter for SEO and event tracking. -The best times to post for maximum engagement (and why consistency beats frequency!). -How to use polls as a powerful lead generation tool. -The role of visuals in your content strategy and what types of images drive the most engagement. -The secret to increasing dwell time and why it matters for LinkedIn’s algorithm. -How to engage strategically before and after posting to boost visibility. -The impact of scheduling posts and how to work around the reach limitations.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Richard:  Personal Website: https://www.richardvanderblom.com/ Just Connecting Website: https://www.justconnecting.nl/en/ LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Wait list to buy the new report: https://www.richardvanderblom.com/algorithm-insights-waitlist/   ❤️ Have questions or just want to say hi? Drop us an email at [email protected].

LinkedIn isn’t just a professional networking platform, it’s a powerful lead generation tool when used correctly.   If you’ve ever wondered why some people seem to dominate LinkedIn while others struggle to gain traction, today’s episode is for you.   Our guest is Richard van der Blom, founder & CEO of Just Connecting Hub, a renowned LinkedIn strategist, and the creator of the LinkedIn Algorithm Insights Report with over 5 million downloads. He’s trained over 300K professionals and worked with 1,000+ companies to refine their LinkedIn strategies for maximum impact.   In this episode, you’ll learn: -How Richard’s LinkedIn Algorithm Insights Report became a must-read for professionals worldwide. -The three pillars of LinkedIn success: personal brand optimization, content strategy, and engagement strategy. -How to leverage LinkedIn’s algorithm for growth and avoid common mistakes. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Richard:  Personal Website: https://www.richardvanderblom.com/ Just Connecting Website: https://www.justconnecting.nl/en/ LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Wait list to buy the new report: https://www.richardvanderblom.com/algorithm-insights-waitlist/   ❤️ Have questions or just want to say hi? Drop us an email at [email protected].

"If someone else can do it better, faster, or cheaper, let them." In episode 53, JJ Virgin, host of the top 0.5% Well Beyond 40 podcast, made a strong case for outsourcing.    But what happens when outsourcing hinders your podcast’s success?    Today’s guest is Krystal Proffitt, podcast coach, content strategist, and host of The Proffitt Podcast. She joins us to share a fresh perspective, offering must-hear advice for budding podcasters looking to hire talent.    In this episode, you’ll learn: Why outsourcing marketing too soon can hurt your podcast’s growth. The biggest mistake podcasters make when engaging their audience—and how to fix it. How to efficiently plan and manage your podcast workflow using the PREP-EM Method. The role of AI in streamlining content creation and podcast management. How to avoid burnout while staying consistent with your podcasting efforts.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Krystal: Website: https://www.krystalproffitt.com/   If you enjoyed this, you might also like our previous episode: Converting listeners into clients using the 3P method with Joe Sanok | Ep 11 https://shorturl.at/dZgc1   Launching an internship program for your podcast with Marnie Dachis Marmet & Stephanie May Potter | Ep 44 https://shorturl.at/x2hfK   ❤️ Have questions or just want to say hi? Drop us an email at [email protected].

Too many podcasters, including myself, choose their cover art based on aesthetics or trends without considering the deeper impact of design choices.    In this episode, I break down what I’ve discovered about effective podcast cover art, how subtle design decisions influence audience perception, and whether you should include your face on your cover.   I also share insights from my own experiment on rebranding my podcast and how it impacted my conversion and retention rates. Tune in to discover how small design changes can make a big difference in your podcast’s growth!   In this episode, you’ll learn: How the positioning of text can impact your podcast’s branding and appeal The pros and cons of following popular design trends The debate over including your face on your podcast cover art How color psychology influences listener behavior How to track whether your cover art is actually working   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Resources & Links: Vote for your favorite cover art design: https://forms.gle/u7rjdNgXT6zUXTyQA   Connect with me on Instagram, LinkedIn, or Email:  https://www.linkedin.com/in/samuelbrakeguia/ https://www.instagram.com/sambguia/ [email protected]   Episode 51: Podcast Marketing Tips to Drive Organic Growth and Secure Clients  https://shorturl.at/VbF8D https://shorturl.at/TgnSF   The State of Business Podcasting 2024 Report: https://www.linkedin.com/pulse/new-podcast-data-just-dropped-megan-dougherty-vnojc   Jeremy Enns’ Lower Street Media Webinar: https://www.youtube.com/watch?v=Ms5mFA1XN2M&t=1s   ❤️ Have questions or just want to say hi? Drop us an email at [email protected]

Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back?   Today we’re joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE.   In this episode, you’ll learn: How to define your ideal listener (and why it’s crucial for success). The biggest mistake podcasters make when trying to grow—and what to do instead. Why the first 30 seconds of your episode can make or break listener retention. The right way to approach podcast guesting to attract the right audience. How to balance SEO with engaging, human-first content.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐ Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   Connect with Harry: LinkedIn: https://www.linkedin.com/in/harrymorton/ Lower Street: https://lowerstreet.co/   ❤️ Have questions or just want to say hi? Drop us an email at [email protected]

Discover top marketing trends in this quick solo episode ▶️ Today, I share my opinion on marketing trends from the recent blog post – Podcast Marketing and Publishing: What’s IN and What’s OUT for 2025 – co-authored by Lauren Passell and Arielle Nissenblatt.  I share my own thoughts, and offer actionable strategies to take these trends even further for maximum podcast growth. What you’ll learn in this episode: -Why asking guests to drop full interviews on their own feed is OUT—and what to do instead -The big cover art mistake that could be making your podcast look unprofessional -How to use split-episode collaborations the right way for audience engagement -Why LinkedIn is becoming a must-use platform for podcasters—and how to leverage it for growth Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   Get your free guide to get yourself booked as a guest in 4 weeks here: podwritten.com/podcastguesting   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/ ❤️If you have questions or just want to say hi, drop us an email at [email protected]    Check out our past episode with Lauren here:  https://shorturl.at/zN9fw   Read the full blog post here: https://shorturl.at/L5HkB   👉 Connect with Lauren: https://tinkmedia.co/ https://x.com/laurenpassell https://www.linkedin.com/in/lauren-passell/ https://podcastthenewsletter.substack.com/ https://podcastmarketingmagic.substack.com/   👉 Connect with Arielle: https://www.linkedin.com/in/arielle-nissenblatt-90348356/ https://www.instagram.com/ariellethisandthat/ https://www.ariellenissenblatt.com/ https://x.com/arithisandthat