The mindset shifts that will stop you from starting and growing your email list

In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.   KEY TAKEAWAYS COVERED IN THE PODCAST   Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money. Once you know the process and have set it all up – it is done! If you tell yourself you can’t do something, you won’t! If you don’t know how to do something right now, you can learn to with step-by-step steps. When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up. Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE! If you’re not talking about your lead magnet – no one is going to join your list! If you don’t help them – someone else will. It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like! Your numbers are not a reflection of the effort you put in. If you only email out once a month – that’s only 12 a year!! As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to. You are not bothering people by emailing your list – they have signed up and can unsubscribe any time. Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   No matter how big your list is – start emailing them from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   The mindset shifts that will stop you from starting and growing your email list   RESOURCES MENTIONED   Build My List Course   TRANSCRIPT   Hello and welcome back to the podcast. How are you doing this week? I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often. And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist. I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset. So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I shouldn't have to pay to learn how to do it. And I shouldn't take much time because if I do, I'm doing it wrong. And I think that's true about so many things. I think there are way too many experts out there telling you something is very simple and easy to do. When yes it might be to them and to me, because we've done it so often. That does not mean the first time we did it it was that simple and easy. So there's the first thing that you need to get out of your head. It's not a five minute thing and it does require a bit of effort and it requires a bit of investment time or money or both. Now you might be really surprised to find this out but I obviously you know, having been in marketing for a while, when I started my business, I knew the importance of an email list and I knew roughly how to to get one set up. I'd used different systems in the past. However I spent $2,000 on a course, and that course was an in-person course in Minneapolis. So I flew to Minneapolis to attend a weekend all about lead magnets and list building and how to email people and what to email them and how to create landing pages and all this good stuff. Now, obviously I spent a huge amount of money on that, because it was very important to me because my job is to teach you how to do these things. And therefore, any course like that is an investment for me in terms of my knowledge and my learning. And it was excellent. It was really, really good. So I'm not saying, and build my list is not two grand FYI. It's $390. So I'm not saying that that's what you need to invest, but I'm just saying I did. And I knew what I was doing. So I do think that, that's the first mindset shift you have to make, you have to go, okay, I know this is going to be an investment in time or money, but this is going to pay off in dividends. Because the beauty about this sort of stuff, unless you change systems as in tech systems, but even if you do by this point, you'll have a good idea of what you need to be looking for. It's it's an investment in your skill. Once you've got it. Once, you know, this process you've got it. And you don't need to do it again. So it's not like, I dunno, what can I liken it to? Maybe something like, you know, Instagram and learning how to do guides and then guides not being such a big thing. You know, this is a kind of evergreen always going to be available for you. So that's the first thing. So it is going to take a bit of work. It is going to take a bit of time and potentially money, but it's worth every single penny. Okay. So the next thing I have in this whole process is, um, well, actually I didn't write this down but I am going to mention it is the tech, is that people go, I'm not tech savvy. I can't do tech. Tech doesn't like me. I don't like tech. Obviously, I don't want to go too woowoo with you, but there is this thing that if you tell yourself something, then it's going to be true. Isn't that amazing quote. I can't remember who it's by, but basically, you know, if you tell yourself, you can only tell yourself you can't you're right. So first off we need to like, just park that thought of I'm not techie. I don't have a tech mindset. So I want you to take that out of your head. And I want you to tell yourself I may not have been techie. But I can learn. I am smart. I am resourceful and I can follow what to do. I can learn this. So yeah, you might not know the tech at this point, but it doesn't mean you're never going to know it. And believe me, if I can do it, anyone can do it. So that's the other thing that the tech will put you off, but don't let it put you off. Now. The stuff I do my business today is so cool. And so complex it actually makes me excited. I genuinely get very excited about this stuff. Like some of the funnels we're setting up and some of these various things. Oh, it's so good. I can't even tell you, but it didn't start there. I started with a really simple landing page going to a very simple onboarding emails and it might seem like wizardry and it kind of is, I guess. Well, it definitely is because I've been around marketing in long time. Like if I told myself 15 years ago, this was going to be a case I'd been like, wow. I remember we used to do this like thing, you know, make sure you send it in that time zone and all this sort of thing. And now it's so complex. But like I said, it doesn't need to be that complex. So we're not going to tell ourselves we are not tech savvy. We can follow steps, we're resourceful, we're smart. Um, okay. The next one, not wanting to post about the lead magnet that comes up all the time. So what's really interesting with this is people go through the whole course. They do every single step, including the tech and they follow me along. So the one thing that they think I'm not going to be able to do, they follow the steps in my videos and they do it and they are like, Unbelievable. I could not be proud of myself, which is brilliant. And then they create this lead magnet and they're so proud and they put it out there and then nothing. Okay. So they put it out there the first few times and people sign up and they're like Wooo I got X amount of people on my email list. And then, and the reason I know this is because I've got people in the Club who have done build my list. And then I speak to them. I don't know, month, month or two later and go, 'How are you getting on with your list building now?' 'Oh yeah, no, no. It's not working. I think my lead magnet is wrong.' 'How many times have you posted that lead magnet?' 'Well I did that one on a, on Instagram and then I did some on my stories and I put a post on Facebook.' So I'm like, 'So four times you posted it.' Yeah, no. Basically, that is not enough, but I know it's not just a case of getting organized to post-it. I know that in their head, they're like, I can't keep putting this post out there. Like people are gonna think I'm posting about the same thing all the...