EPISODE · May 10, 2026 · 40 MIN
The Missing Generation: Erin Duke on the Technician Gap, LinkedIn Authority, and Fixed Ops Survival
from I'm A Car Chick · host Shasta Haddock
In Part 2 of this deep dive, host Shasta Haddock and Erin Duke, Co-Founder of Auto Lot Impact, tackle the "missing generation" of automotive technicians. Erin explains why the industry is seeing a massive gap in 40-to-50-year-old techs and how the consolidation of 2008 drove a whole generation of talent into other industries. They also pivot to the digital side of the business, discussing the vital importance of LinkedIn engagement for automotive professionals. Erin shares her "homework" for dealers: stop just posting and start actively engaging to build authority. If you want to understand the long-term trends shaping the service drive and how to position yourself as a leader online, this conclusion is a [email protected] (330) 808-5210#ImACarChick #AutoLotImpact #ErinDuke #TechnicianShortage #LinkedInStrategy #FixedOps #AutomotiveLeadership #DealerSuccess
What this episode covers
In Part 2 of this deep dive, host Shasta Haddock and Erin Duke, Co-Founder of Auto Lot Impact, tackle the "missing generation" of automotive technicians. Erin explains why the industry is seeing a massive gap in 40-to-50-year-old techs and how the consolidation of 2008 drove a whole generation of talent into other industries. They also pivot to the digital side of the business, discussing the vital importance of LinkedIn engagement for automotive professionals. Erin shares her "homework" for dealers: stop just posting and start actively engaging to build authority. If you want to understand the long-term trends shaping the service drive and how to position yourself as a leader online, this conclusion is a [email protected] (330) 808-5210#ImACarChick #AutoLotImpact #ErinDuke #TechnicianShortage #LinkedInStrategy #FixedOps #AutomotiveLeadership #DealerSuccess
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The Missing Generation: Erin Duke on the Technician Gap, LinkedIn Authority, and Fixed Ops Survival
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