The Missing Link Between Having an Events Certification & Building a Thriving Business

Many people believe that in order to have a good event planning business, they should get as many certifications as possible. And while it is beneficial to have knowledge and specific skill sets, host May Yeo Silvers can’t help but notice that people spend a lot of time and money investing in these certifications just to be able to utilize them in the real world. In today’s episode, May explains the missing link between having certifications and building a sustainable business.    According to May, being knowledgeable about how to plan enticing events is only half of the equation. If you have all of this knowledge, but don’t know how to MARKET it properly, then your business will not make any money. The other half to running a profitable business is knowing how to generate leads and then turn them into paying customers. To continue running her own successful events companies, May spends the majority of her time building her customer base and uses the time that’s left to plan events.    At the end of the day, you can be the best event planner, but if you don’t know how to effectively market yourself and close leads, you will not have a profitable business. Tune into this week’s episode of The Unstoppable Eventrepreneur™ to learn more about the importance of focusing on sales and business development so that you can utilize your talent and plan events that will continue to make you money.    Quotes • “What I'm seeing among these people who have invested a lot of money in taking all these classes is that they aren’t applying the skills they have learned.” (03:45-03:59 | May) • “You can be the best decorator or event designer, but if you don't know how to sell, you don't know how to build a business. And it won’t go anywhere.”  (04:37-04:45 | May) • “You actually learn more by doing it on the job.” (08:50-08:55 | May) • “80% of the time, I’m building my sales pipeline. And the other 20% I’m actually using my knowledge to plan events.” (11:37-11:45 | May) • “If you want to invest in yourself and your business, you shouldn’t spend all the money on just learning technical skills. You should focus a lot more of your time and money on business development.” (13:41-13:57 | May) Links Connect with me at: [email protected] Website: events4anyone.com LinkedIn: www.linkedin.com/in/mayyeosilvers Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilvers  FB private group: https://www.facebook.com/groups/events4anyone   Podcast production and show notes provided by HiveCast.fm