The missing piece (why patients decide to have surgery)
from The Patient Conversion Podcast Hosted by Matty McLain | Boost Patients
My first car was a 1984 Honda Accord. You could probably find one today for $1,000. And then there's a Lamborghini Veneno. Price is $4 million. Both of these cars could get you to the store and back, right? So if they do basically the same thing, why on earth would someone pay an extra $3,999,000? The answer to that question gives us insight into every bariatric clinic on the planet. What makes patients choose you? There are a few potential reasons. But there's only one that matters most of all. Emotion
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