EPISODE · Aug 13, 2026 · 10 MIN
The Missing Semester What School Never Taught You About Practice
from Scaling Your Health Practice · host True North Consulting
You graduated an expert in your profession. Nobody taught you how to run the business around it.Dr. Cary Yurkiw and Gabby talk through the part of private practice that school leaves out — and why 30 years, 50 locums, and a lot of notes taught him more about running a clinic than any classroom did.FREE WEBINAR — The Missing SemesterSaturday, September 128:00 AM Pacific / 11:00 AM EasternRegister free: https://tr.ee/tX5Nt2Vf9XInside: the one number to track before you spend a dollar on marketing, how much to actually reinvest per new patient, why care plans hold a practice together, and why more new patients won't fix a reputation problem.For doctors, dentists, chiropractors, physiotherapists and therapists in private practice — especially new grads, associates, and anyone thinking about opening their own doors.CHAPTERS0:00 Welcome0:25 What "the missing semester" actually means0:56 Why it isn't a business course1:13 Who this is for1:56 What he got wrong early on2:56 What he'd tell himself in year one4:16 Why ordinary business advice doesn't fit a practice5:25 The one number: collections per new patient6:13 How long before it works7:00 Where care plans break down7:52 "Isn't the answer just more marketing?"9:10 What you can do this week10:03 Who should come to the webinarDr. Cary Yurkiw, DC — 30+ years in practice, clinic owner for 25 of them.truenorthexperts.comTo get your free ticket: https://tr.ee/tX5Nt2Vf9X
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