The Mission to Pay Off $25 Million in Veterans’ Medical Bills

Jason and MDV sit down with Bear Handlon, CEO and co-founder of Born Primitive, to talk about purpose, business, and giving back in a big way.Through Operation Debt of Gratitude, Born Primitive has a goal to pay off $25 million in medical bills for U.S. veterans. Bear shares how the idea came to life, the emotional story behind hand-delivering a check, and what drives him to keep serving the veteran community.They also unpack lessons in leadership and entrepreneurship — from being business partners with your ex-wife to staying mission-focused when critics question your intent.Timestamps:0:00 Jason got in trouble with Born Primitive1:10 It all started with some compression shorts4:45 Being business partners with your ex-wife7:30 “I would never go into apparel if I could do it again”11:00 Staying mission-focused (even when people don’t believe it will work)15:05 Staying true to your mission is not being controversial17:30 What is Born Primitive doing for Veteran’s Day? Operation Debt of Gratitude — paying off $25 million of medical bills for veterans21:43 The powerful story of hand-delivering the check23:40 How do people get into this situation in the first place? (The phone call that made Bear go all in)27:18 This shouldn’t be happening at a policy level29:25 Bear is a dangerous man (a man on a mission)33:10 Building a brand to fit your lifestyle36:45 Designing an all-purpose training shoe41:03 Why the BJJ gi needs to be reimagined42:15 What does Bear’s training look like right now? (done with heavy weights)45:10 Gas station ready47:40 Acknowledging risk and picking a course of action50:00 We’re stronger together!!!SUPPORT HERE: Born Primitive Black Rifle Coffee 🎧 Listen on Apple Podcasts, Spotify, or YouTube.#JKPThanks for tuning in to the Jason Khalipa Podcast! 🎥 Follow us on Instagram:⁠JK Podcast⁠⁠Jason⁠⁠MDV⁠30 days FREE on the TRAIN HARD App⁠Find your program⁠⁠Subscribe to our newsletter⁠