EP91: The Mistakes I Made Building My Nutrition Business as a Mum (And What I'd Do Differently)

Building a business as a mum is nothing like what the highlight reel makes it look like. There's no laptop lifestyle sipping mojito on the beach. There's school pickup. There's guilt. There's the very real fear that if you stop, everything stops with you.And when you're building under that kind of pressure with a busy lifestyle and no blueprint to follow, it can create a lot of overwhelm. In this episode I share the mistakes I made so you can avoid it, and what I'd do completely differently if I were starting again today.✨ Why the laptop lifestyle has never been my version of freedom and what building a business as a mum actually looks like✨ The employee mindset trap that kept me undercharging and overworking long after I left my clinical job✨ Why relying on referrals is a hope strategy, not a lead generation strategy ✨ What staying broad was costing me and why niching down was the thing that finally helped me land dream clients✨ The shift to hybrid online programs and how I built income that didn't stop when I didIf you've been doing incredible work in the clinic or hospital system but feel like something is missing, or if private practice burnout has crept in and you're not sure what the next move looks like, this episode will show you that it's not too late to pivot, and exactly where to start.If you've been pouring yourself into your work but quietly feeling like there has to be more than this, or if you’re struggling to gain traction in business, this episode will show you how to move forward.Relevant Links:🚀 The Six-Figure Signature Program Bootcamp: A 3-day live practical workshop experience designed to help nutrition professionals build a profitable, transformational signature hybrid program that aligns with how clients actually buy in 2026. Learn more → .📲 Connect with Me Web: www.charlynooi.com Facebook: @charlynooi Instagram: @charlynooi YouTube: @charlynooi.Review and Subscribe to The Nutrition Business Show PodcastI want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice.If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession.And don’t forget to hit subscribe so you never miss an episode.