The Modern CCO: Business Acumen, Strategy & Influence with Tabita Andersson

What separates a "good" communications director from a true strategic business partner in the C-suite? According to Tabita Andersson, author of Chief Communications Officers at Work, the answer isn't creative flair or perfect copywriting—it's deep business acumen. In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Tabita to explore the evolution of the CCO role. Drawing on interviews with communications leaders from global giants like GE and A.P. Moller - Maersk, Tabita shares why the modern CCO must move beyond "polishing the message" to become the organization's strategic radar. We discuss: From Output to Outcome: Why CCOs must stop measuring success by press clippings and start measuring by strategic impact. The Language of the Boardroom: Why understanding the P&L, balance sheet, and business model is the only way to gain influence with the CEO and CFO. Stakeholder Mapping: Moving from "broadcasting to the public" to surgical engagement with investors, regulators, and employees. AI in Communications: Why Artificial Intelligence won't replace the CCO—but will force them to double down on judgment, empathy, and strategy. Career Advice: Practical steps for aspiring leaders to build their internal network and strategic capability. Guest: Tabita Andersson, Communications Leader & Author of Chief Communications Officers at Work. Host: Max Forsyth, Founder & Managing Director, Comms Search & Selection. Resources: Get the Book: Chief Communications Officers at Work is available on Amazon now. Visit our Website: commssearch.com Connect with Max: LinkedIn Profile Strategy, Story & Stakeholders is the podcast for senior leaders in communications, corporate affairs and investor relations. Hosted by Max Forsyth, Managing Director & Founder of Comms Search and Selection, he interviews a leading figure from the communications industry on how they have successfully communicated strategy and engaged stakeholders. Join the Comms Search Community for Early Access to Episodes, Live Forums & Events: https://community.commssearch.com/checkout/founders-tier Website: commssearch.com Hosted on Acast. See acast.com/privacy for more information.