The Modern Chinese Consumer

Our esteemed guest, Tom Doctoroff, CEO of JWT Asia Pacific (APAC) joins Intead's co-founder Michael Waxman-Lenz in a discussion about the intricacies of Chinese culture, its unique market attributes and values, and ways North American universities can align their enrollment campaigns with these values to effectively improve their student recruitment marketing efforts in China.

Episode metadata supplied by the publisher feed · Published Jan 22, 2014

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The Modern Chinese Consumer

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This episode was published on January 22, 2014.

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