PODCAST · business
Intead Podcast
by Michael Waxman-Lenz
Intead podcast on International student requirement, international enrollment marketing and current trans in international education
Episodes
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Campus Diversity, Cultural Competency and International Students
Dr. Carlos Cortés has had an amazing career and tells a great story. He was one of our keynote speakers at our International Student Recruitment Bootcamp and we've captured the best parts of his talk here in a 15-minute podcast. Dr. Carlos E. Cortés is Professor Emeritus of History at the...
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Bloomberg Aptitude Test for Finance
The Bloomberg Aptitude Test (BAT) is becoming an interesting credential for young professionals interested in entering finance. BAT combines a standardized test with the integration of a job market place directly on the Bloomberg terminal, which is sitting on desk of hiring managers in the...
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The Future of Higher Education in the U.S.
Ryan Craig, Managing Director of University Ventures, joins Michael Waxman-Lenz, CEO and co-founder of Intead, in a discussion about the key insights of his forthcoming book College Disrupted: The Great Unbundling of Higher Education. Listeners will enjoy his perspective on the future of higher...
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Nikhil Abraham
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Marketing Segmentation for Higher Education
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Scale, Democratization, and Online Education
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Olympic Level Marketing for Higher Education
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A conversation about cultural differences
Gary Althen is author of the book "American Ways" a Guide to the United States". He talks about the most striking differences between U.S. culture and, in particular, Asian cultures and how students coming to the United States perceive those differences.
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Digital Language Learning: Will it Surpass Class Room Instruction?
Tyson Greer, CEO of Ambient Insight, shares with listeners the types of quantitative research conducted by her company and how this can help international educators to better understand the climate for international education. Particular emphasis is placed on the current role and the future of...
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Digital Recruitment of Students in India: A Conversation with Learnhub
Michelle Caers, Chief Customer Officer for Learnhub shares with listeners the evolving role of digital recruitment of Indian students. Many factors are contributing to a skyrocketing need for effective digital marketing for Indian international student recruitment.
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How to optimize your Indian Student Recruitment
Our guest Charles Schwartz, Assistant Director of Undergraduate Admissions at the University of Cincinnati joins Intead's co-founder Michael Waxman-Lenz in a discussion about the university's international student recruitment in the Indian market.
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Vietnam: Observations on recruitment opportunities by a visiting scholar
Michael Goldberg*, Weatherhead School of Management (Case Western Reserve University) adjunct professor and partner at Bridge Investment Fund joins Intead founder Michael Waxman-Lenz in a conversation about the emerging Vietnamese market, how academic institutions can position themselves within...
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Vietnam – moving from diversity to a revenue country for U.S. enrollment
Ms. Hien Dao is a U.S.-educated native of Vietnam and CEO and founder of Golden Path Academics. She talks about the recruiting environment for U.S. universities in Vietnam.
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FundsV – Funds Verification Platform
International payment verification and transfers
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Creating the Mobile First Experience
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Global Branding for Higher Education
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Inventing the Future with FPP EDUMedia
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Fraud Detection in International Education
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Embarking on an International Admissions Career
Shelley Hillberry, Assistant Director of Admissions at The University of Mary Washington in Fredericksburg, VA speaks candidly about being new to the field of international admissions, the gratification of the profession and the skills that enable novice admission counselors to find success. Ms....
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Student Recruitment in China
The Zinch co-founder describes important steps American universities can take to attract Chinese students. In general, it is important to understand how your particular university brand is perceived in China
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ESL programs from the perspective of an University administrator
English as Second Language (ESL) programs are a key building block for the internationalization efforts of many U.S. campuses. There are several different organizational and business models available to establish and manage ESL programs. Paul Hoffman, Assistant Vice President at Fresno State...
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The Chinese High School Environment
Explanation of the Chinese high school system and recommendations to U.S. colleges how to broaden their student recruitment activities.
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Foundation programs for international students – how do they work?
Foundation programs prepare international students for the academic work at U.S. universities in the United States.
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Community College Transfer Programs for International Students
When transferring from one school to another school within the United States, you must carefully follow certain procedures to maintain lawful F-1 or J-1 status. For high school, undergraduate, and graduate students alike, if you are currently attending school in the U.S. and plan to attend a new...
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Cultivating International Student Recruitment Success
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What In the World is CRM for International Education Professionals?
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Listen First: Digital Marketing Know-How for Today
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Sophisticated Strategy: The College Board and International Student Recruitment
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Making Cents of International Student Financing
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Are University Ratings Dead – Long Live University Rankings
Monica McGurk*, CEO of The Alumni Factor, joins Intead founder Michael Waxman-Lenz in a conversation about The Alumni Factor, a new service that rates and evaluates colleges and universities based on a 15 point methodology gleaned from alumni submitted questionnaires.
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Benchmark Your International Student Satisfaction
Pamela Barrett, Director of Client Services for iGraduate North America, joins Intead founder Michael Waxman-Lenz in a conversation about the International Student Barometer and how this tool can help institutions of higher education to improve international student recruitment and retention.
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5 practical tips on how to improve your international recruitment
Marguerite Dennis, President MJ Dennis Consulting, joins Intead founder and CEO Michael Waxman-Lenz in a conversation about creating strategic international recruitment and retention plans for higher education institutions. Ms. Dennis's 35 years of experience allow her to fill the role of…
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The U.S. college application process is not the international norm
Chris Boehner, Executive Director of Vericant, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the Chinese secondary education system, how it differs from the US system and Chinese students' approach to the US higher education application process.
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Commercial partnerships to launch high growth international student recruitment
David Hautanen, Former Director International Recruitment and Strategic Enrollment Initiatives Northeastern University, Boston, MA, joins Michael Waxman-Lenz, Intead founder and CEO, to discuss Northeastern University's success with pathway programs for international student recruitment and...
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How to select successful international admissions staff
George Burke, Former Director Center for International Services and Programs at Cleveland State University, joins Intead founder and CEO Michael Waxman-Lenz to share the how-to of selecting, hiring and training an international admission officer. Key qualifications set apart the individual who…
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College career services in the cloud will serve domestic and international students
Don Philabaum, President and CEO of Internet Strategies Group, co-founder of TalentMarks and author of The Employed Grad joins Michael Waxman-Lenz, founder and CEO of Intead in an informative conversation about the role of parents, career services and students in the hunt for post-graduation...
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What matters to prospective Indian students
Lakshmi Iyer, Head of Education Advisory at Sannam S4, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion that explores the climate of Indian international education, changes that affect international student recruitment and ways institutions might better position themselves for...
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The Chinese perspective on the U.S. college application process
Gabriel Monteros, Director and Senior Consultant at Xueer, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about Mr. Monteros' work with Chinese students and their parents. In his role with Xueer, Mr. Monteros plays a pivotal role in guiding and advising Chinese families...
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Be on the leading, not bleeding edge – digital enrollment marketing
Midge Wilcke, Director of Communication and Marketing, Boston University, School of Management, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the evolving role of the Internet and digital marketing in higher education marketing and recruitment. From the ancient world…
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How Credential Evaluators Can Ease International Student Recruitment
72 544x376 Laura Sippel, Associate Director of Marketing for ECE-- Educational Credential Evaluators, Inc. shares her experience working for a credential evaluation company. With the increase in applications from international students at the undergraduate and graduate levels, admission officers...
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Working with AIRC and Agents for International Student Recruitment
John Deupree, Executive Director of AIRC (American International Recruitment Council), joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the founding, role and future of AIRC in international student recruitment. For those institutions considering building or growing an...
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International student recruitment through search platforms
Seth Gummere, Hotcourses General Manager, USA explains the exciting results of a recent Hotcourses survey that examined how prospective international students conduct their search for higher education. Understanding how students from around the world engage in the college search process can allow...
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A Former Foreign Service Officer Explains The Visa Interview Process
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Global Dexterity: A Must for International Admissions Officers
Andy Molinsky, Associate Professor of Organizational Behavior at Brandeis University and author of Global Dexterity: How to Adapt Your Behavior Across Cultures without Losing Yourself in the Process joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about the importance of...
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Using Alumni to Leverage International Recruitment and Relations
International alumni relations are becoming an important activity for university. Gretchen Dobson, CEO of GoGlobal, is a uniquely qualified expert in the field of international alumni management and will provide her thoughts on the development of this activity.
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How admissions officers can succeed with social media marketing
72 544x376 Daniel Grayson, Associate Director of Undergraduate Admissions at Tufts University, discusses how Tufts University developed a robust social media marketing strategy and advice for institutions looking to build or enhance their social media plans. He explains the importance of…
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The Modern Chinese Consumer
Our esteemed guest, Tom Doctoroff, CEO of JWT Asia Pacific (APAC) joins Intead's co-founder Michael Waxman-Lenz in a discussion about the intricacies of Chinese culture, its unique market attributes and values, and ways North American universities can align their enrollment campaigns with these...
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Finding Success in Vietnamese Student Recruitment
Drew Taylor, Director of Client Relations for ELS AEC Vietnam discusses paths to success in Vietnamese student recruitment. In order to be successful in Vietnam there is a unique set of understanding that must accompany a Vietnamese recruiting strategy. Mr. Taylor's vast experience in Vietnam...
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Lessons for digital student prospecting
Todd Worsham, International Business Development Manager for EducationDynamics, joins Michael Waxman-Lenz, founder and CEO of Intead in a discussion about digital student prospecting. EducationDynamics is an industry leader in online higher education marketing and recruitment. They work with over...
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