🇬🇧 The Modern CRO: Orchestrating Scalable, Sustainable Growth in Industrial Tech

In this episode, I am joined by Julian Weitz, Chief Revenue Officer at Makersite, to explore how the role of the CRO is evolving in complex B2B industries. Sitting at the crossroads of sales, strategy, and sustainability, Julian shares how he drives growth while aligning with the long-term value demands of industrial tech and sustainable manufacturing.Together, we unpack what it means to scale revenue in a market that is not only highly technical but also under pressure to meet sustainability goals. From balancing short-term targets with long-term partnerships, to orchestrating collaboration across functions, this conversation sheds light on the modern CRO’s playbook for building growth that lasts.