The Most Copied Ring on TikTok: How Real Fine Built a $10 Million Business Around It

Eliza O'Connor, founder of Real Fine Studio, is back on Female Founder World. We don't usually have a guest on twice, but when Eliza DM'ed Jasmine to tell her the brand has grown from $1 million in annual revenue in 2024, to an estimated $10-$15 million in revenue this year, we got her back on the mic. In this episode Eliza walks us through how the brand unlocked this level of growth—the mindset shifts, marketing changes, product launches, and how she's hired to get there. Thanks so much to Omnisend, our presenting sponsor of the show this week. Switching to Omnisend is the smartest swap you can make in your business today.  And right now Omnisend will do the hard work for you and migrate your business from your existing email provider to get completely setup on Omnisend in just 5 days. This is a totally free migration service for any paid user.  Try Omnisend at Omnisend.com and use code FFW50 for 50% off. Learn more about your ad choices. Visit megaphone.fm/adchoices