The Most Impactful Way For Brands to Leverage Podcasting with Jason Cercone (#8)

Get more from this episode on the Bombtrack Media BlogIn the Season 1 finale of Let's Blow This Up, Jason Cercone shares strategies and insights for leveraging podcasting for your brand, as well as the importance of building your podcast with the right strategy and the right mindset.3 Big Takeaways From This EpisodePodcasting is the ultimate form of content creation. It gives you the ability to build audio, video, and written content (achieved through transcription) that can elevate your brand presence throughout your digital footprintThe podcast medium is for more than just content creation. It's also the greatest platform for connection, collaboration, community, and high-level networkingProducing your podcast in season format is the smartest move you can make. Especially if you're busy building your brand. A season format allows you efficiently create content that serves as an asset for your efforts while also giving you much-needed breaks so you can keep attention on your other responsibilitiesConnect with Jason: Website | Email | LinkedInDigging Deeper Into This Episode:Why Should You Lean Into Podcasting For Your Brand?It's 2024 and podcasting continues its ascension as one of the most popular mediums on the planet. While many argue that video is king, there's a strong argument that says podcasts are fighting for the throne.The biggest reason is the versatility of podcast content. If you record your podcast for video and audio, the amount of repurposing you can do to enhance your presence throughout your entire digital footprint is a total game-changer. Read MoreWhy Do So Many Podcasts Fail After Releasing Just a Few Episodes?The statistics surrounding podcast creation are pretty scary. If you do some Googling, you'll discover research that shows most podcasters don't get beyond 8 episodes.Or that of the 5 million+ shows listed on Apple Podcasts, less than 1 million have produced new content in the last 90 days.Or that 44% of listed podcasts have three episodes or fewer.Why is this? I have some theories. Read MoreThe Best Way For Busy Professionals to Produce Podcast ContentIf you run a business, you know how many responsibilities you have on your plate. Does it sound realistic to start producing a podcast at least once a week...or even more? If it does, great! Run with it. But I'm willing to bet the numbers I shared a moment ago are a direct result of the creators not factoring in the amount of time it takes to produce podcast content. Read More📆 Schedule a Free Strategy Call with Jason Cercone📲 Or Contact Me Directly: [email protected] | 412.965.8428👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee to say thanksMUSIC CREDITS:Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.comLet's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.comThank you for listening and becoming an official member of The Bomb Squad!