The Most Important Focus For a Small Business EP #083 with Garry Robinson

This simple yet often overlooked fact is, if your video business is generating less than $1million per year you are running a marketing business not a video business.  In this week's episode, I talk to Garry Robinson.  Garry is a marketing consultant & small business coach. He has over 25 years experience as an entrepreneur and business owner in a number of different industries including IT support, corporate consulting, website design, FITNESS, publishing, e-commerce, business coaching and IT training.Here's a sneak peek at what you'll hear: Garry gives a quickie rundown of his multiple businesses and reveals the single most important business insight he's gleaned from 25 years in business. - 2:05How some businesses succeed despite having lousy products or services. - 2:50A curious "experiment" Garry is performing in the Sunshine Coast. - 3:20Den and Garry talk about the precarious transition of going from freelancer to business owner and why so many fail spectacularly. - 4:50The stunningly stupid response people give Den when he asks them how they acquire customers for their business. Hopefully this isn't your answer, too.  - 5:10A "2-second mindset tweak" that can dramatically improve the average business owner's marketing. - 6:15A common belief many business owners have that makes them pitiful marketers. - 6:50The one skill most business owners never develop. Sadly, this is the single most important skill to develop in business. Go figure. - 8:10Den's "CO" marketing tip that can help even marketing morons get their marketing on point and off the ground. Hear this juicy tip at 11:30The idiot's guide to boosting business revenue. Increasing business is a complex giant burden of thousands of possible tactics, right? WRONG! In fact, there are only 3 ways to do it. Here are those three ways... - 13:00The "Freelance Noose" and how not to get hanged! - 14:05How to "Steve Jobs" your business. - 14:30The “criminally underrated” power of business development groups. - 15:40How to be the face of your business without being the one delivering the service to customers. This is not easy to pull off, but if you can, this will business model will set you free! - 17:00The “7-letter word” that scares the hell out of the average business owner. 17:30Two important questions most business owners can't answer. Sadly, not knowing the answer to these two questions makes growing a business infinitely harder. These aren't necessarily difficult questions, yet the average person when asked these questions look like a dog that's just been shown a card trick. - 22:10Why most business owners who are always seeking advice from others end up as confused as a baby in a topless bar. - 22:50How to get MORE business marketing to LESS people. - 24:00Den and Garry give a mini crash course on sales that's pure gold! - 25:00Den shows his "sales and marketing" savvy by dropping a sales gem you'd be a fool not to pick up. Hear this gem at 26:00  Mentoring options : www.denlennie.comConnect with Den on Instagram: https://www.instagram.com/den_lennie