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The Most Important Thing You Can Do For Finding Your Message And Target Audience - #062 episode artwork

Apr 15, 2019 18 min

The Most Important Thing You Can Do For Finding Your Message And Target Audience - #062

from Media And Marketing w/Jon Rognerud

Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message? Well today, it's your day! If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time! Here's the 10 steps in PDF format - and I cover it on the broadcast today: https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf Here they are (Dan Kennedy, found in his Ultimate Sales Letter book) What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their business or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.) Do they have their own language? Who else is selling something similar to them, and how? Who else has tried selling them something similar, and how has that effort failed? Listen and learn how to find and collect data so you can get better responses to your ads, copy and online marketing efforts! -- Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this broadcast, please give it a thumbs up 👍 , subscribe, share it with your friends. CONNECT WITH JON ROGNERUD: iTunes Podcast: https://itunes.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 Google Play: https://play.google.com/music/listen?u=0#/ps/I5knpeh2bmf7pky5gcuwyhaq3ea Spotify: https://open.spotify.com/show/24ADpcENiPyApQpj91pj9A Stitcher: https://www.stitcher.com/podcast/jon-rognerud-2/media-and-marketing-with-jon-rognerud === Agency Website: https://www.chaosmap.com LinkedIn: https://www.linkedin.com/in/jrognerud Facebook: https://facebook.com/chaosmapmarketing

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This episode was published on April 15, 2019.

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