The Most Personal Marketing Tool in Our Arsenal Is... Email | Agency Ingram Micro

Email is all about relationships. Think about it. Your 10-year customer has been reading your emails for 10 years. That’s a really long love letter. In this episode of B2B Tech Talk, your host Keri Roberts dives into all things email marketing with Chris Bugler, Senior Digital Producer at Ingram Micro. We discuss why email is so personal, as well as… -Content creation & ROI -Avoiding spam at all costs -Segmenting your email campaign “Email should be an ongoing part of your marketing and brand strategy. That means that you need to build that relationship over time with your customer.” — Chris Bugler To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify, Apple Podcasts or on our website.