The Move to Mobile with Alexie Harper and Ori Ratner, Chief Product Officer and Chief Technology Officer of the Quantic School of Business and Technology

This episode features an interview with Alexie Harper and Ori Ratner. Alexie is the Chief Product Officer and Ori is the Chief Technology Officer at the Quantic School of Business and Technology. And they are also both Co-Founders. In this episode, Alexie and Ori talk about keys to designing an engaging UX, challenging learners with real-world scenarios, and how to leave students feeling like they’ve made meaningful progress in their studies.Quotes*”At the time the buzzword was ‘The Attention Economy.’ When we were identifying what was missing in education, we quickly zeroed in on the fact that motivation is a big part of it. And to solve that motivation problem, you're competing with non-education products. In the early days, when folks would ask us about our competitors, we would joke that Facebook and Twitter were our primary competitors, not the schools. So we just recognized that mobile is where students were living at that point. And so we had to be there, too.” - Ori Ratner*”When you're designing an [educational] experience, you have to get out of the learner's way as much as possible. And anything you do that adds a little bit of cognitive load or unnecessary cognitive load, the learners feel it, and you'll see that in the churn.” - Ori Ratner*”We create standard learning lessons that walk the learners through the material. They're very interactive experiences, so every eight seconds, the students should be interacting with the software in some way. And then we quiz them on the material we want them to learn at the end. And the lessons are designed to be story-based, focusing on what does it really look like to be working as a data analyst or someone in finance?” - Alexie HarperTime Stamps*[0:08] The Case of the Move to Mobile*[0:38] Introducing Alexie Harper and Ori Ratner, Chief Product Officer and Chief Technology Officer at the Quantic School of Business and Technology*[8:53] Evidence #1: Format of material is outdated*[20:40] Evidence #2: Visual design is clunky and cumbersome*[27:05] Evidence #3: No incentive to motivate users*[37:27] Debrief*[38:30] HGS PubBioAlexie Harper is the Chief Product Officer and Ori Ratner is the Chief Technology Officer at the Quantic School of Business and Technology. They are also both Co-Founders. Alexie was previously Director of R&D and a senior researcher at Rosetta Stone, and a travel writer and editor for Let's Go Inc. And Ori was previously a director of software development and the software architect at Rosetta Stone.Thank you to our friendsThis podcast is brought to you by HGS. A global leader in optimizing the customer experience lifecycle, digital transformation, and business process management, HGS is helping its clients become more competitive every day. Learn more at hgs.cx.Links:Connect with Alexie on LinkedInConnect with Ori on LinkedInCheck out the Quantic School of Business and TechnologyConnect with Lyssa on LinkedInCheck out HGS