The Myth About Personalization in Email Subject Lines (Episode 3)

Conventional wisdom says that personalizing your email marketing subject lines, such as putting someone’s first name in the subject line using tags or other automations, increases the open rate for that email marketing.  We explain why conventional wisdom is often wrong, and back it up with data from a survey.   Prefer to read it? You can do that here! The Everything Email Marketing blogcast is provided by Get to the Inbox by ISIPP SuretyMail, the founder of the email deliverability industry. For more information about how we can help you get to the inbox go to GetToTheInbox.com