The Myth of Consistency (three marketing messages giving you the wrong idea)

Text Emily! For as many people as there are out there who sing the praises of consistency, there are twice as many trying to take it down and give it a bad rap. Consistency is one of those things that gets a little misunderstood in the online space, and can get confused with its cousin (sister?), frequency. This episode will help you rethink your relationship with consistency and why you might want to give it a second chance, plus some other misconceptions about marketing messages in the online space. And of course, because I'd never leave you hanging, I'll share how to take action and apply it for yourself! We cover: How consistency is actually a really hard word to say and I should've picked something else for the title and topic of this episode What consistency is and isn'tWhat frequency is and isn't What frequency and consistency have to do with one another Three action steps to being more consistentWhy being the "best-kept" secret isn't a good thing unless we're talking about beaches and trails How visibility is a two-way street How I'm going to WIN at being the best wife, auntie, dogmom in the world And more! About Me & Let's ConnectEmily Aborn | Small Business Copywriter & host of Small Business Casual. 12+ years of copywriting experience in 122+ industries. I help you step into becoming (and sharing) the real YOU. For fun/downtime, I love reading, writing, hiking with friends, and moments of uninterrupted silence. Got a Question for the Show? Email Me! [email protected] | Facebook | Instagram | LinkedIn | Substackemilyaborn.comfacebook.com/Emily.CatherineGrace/linkedin.com/in/EmilyAbornsmallbusinesscasual.substack.com/If you loved this episode, I welcome you to share your thoughts and aha’s with me at [email protected] AND I also would love for you to give me five stars and write me a review on the Apple podcasts app. Go to the show, scroll down a little and find the little pencily thing where it says “Write a Review”.