The Myth of “Exposure” in the Modern Music Industry

Making a Scene Presents - The Myth of “Exposure” in the Modern Music Industry The Most Expensive Free Thing in Music There is a word that has haunted musicians for decades. It shows up in emails from promoters, club owners, playlist curators, content creators, brands, festivals, podcasters, bloggers, and random people with ring lights who say things like, “This could be great exposure for you.” That word is exposure. Exposure is the unpaid intern of the music industry. It is always excited to be there, never has gas money, and somehow keeps promising it knows people. http://www.makingascene.org