The Myth of Instant Traction

Everyone loves the story of the overnight success and rarely look at the years of failure, iteration and obscurity that actually built it.That’s why we created the Instant Traction Series:*To kill the myths, hype and fantasy thinking that keep founders broke, distracted and delusional.Every episode is a reminder of one truth:Traction isn’t magic. Traction is math, learning systems, experience and time.If you’re building for the long run, stop chasing the myth.Start studying the operators who built the reality.NO FOLLOWERS Podcast Episode 3 "The Myth of Instant Traction"Share your questions, comments, follow, subscribe & join the conversation at the First Strike Incubator Network and reach out to the In Focus Brands' Portfolio for your business, product or invention idea launch, growth, scale, operations, GTM and fundraising needs.0:23 There is no Instant Traction.1:38 A consultant wants to make a product company.2:26 We built this by taking risks.3:10 If you're not willing to take a risk we don't want you here.4:23 Difference between consulting and actually making the product.5:11 No product goes right from idea stage to out the door.5:57 Test it and see.7:08 They're building a product in a vacuum.8:18 When there's no hurdle everyone jumps in. 9:31 Famous companies that did not have instant traction even though you think they did.10:05 Bubble Wrap.10:30 Co-occurring conditions.10:55 The Wright Brothers.11:30 Validation.11:55 Apple and customer feedback.12:10 You need some amount of resilience.12:26 Where your customers congregate.12:44 Product market fit