The Necessity for Creative Strategy w/ Steve Leder, Founder, Chief Creative Officer, Badge Design

For this episode, we welcome a special guest, Steve Leder, Founder and Chief Creative Officer of Badge Design to discuss an important, and often controversial topic in the marketing world...creative strategy. We often talk about the importance of a brief because it gets everyone on the same page. In terms of design, it is imperative that the brief translates into a creative strategy that the entire team can get on-board with from the get-go to produce the desired result. We dive deep into how to combat the challengers like ego, clarity, and relationships that get in the way of this. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.