The New Female Consumer: The Rise of the Real Mom

Ann Mack is director of trend spotting at JWT. JWT is a global marketing communications network with more than 200 offices in over 90 countries employing nearly 10000 professionals. Ann oversees trends analysis, thought leadership and other content initiatives. She discusses the white paper she released with co-author Marissa Miley, a Manhattan-based journalist and New York Times best selling author, who is a former staff writer at Advertising Age. This white paper was recently showcased in Advertising Age… its entitled: The New Female Consumer: The Rise of the Real Mom.